For Now: A Temporary Conclusion.
The recently unveiled 2024 Volvo EX90 EV SUV is set to hit the market in upcoming months and won’t have its sophisticated safety features obscured by subscription plans, Jalopnik has reported. The magnificent Swedish auto boasts some remarkable technology that’s been integrated into its design, such as a sophisticated LiDAR sensing array at the roof, a body panel with 16 ultrasonic sensors, 8 cameras, and 5 additional radar modules.
All these systems come as standard characteristics. Volvo states that owners will be capable in the near future of unlocking improvements and fixes by using over-the-air downloads, potentially even including autonomous driving capabilities eventually. Currently though, this technology is not yet prepared.
Will Volvo owners be compelled to pursue a subscription service-based system analogous to those utilized by the likes of BMW and Volkswagen? Gaurang Kalsaria, chief of Volvo’s future motors, conceded he is uncertain.
“To be honest, we haven’t really considered how we’re going to make this new technology available,” Kalsaria noted. “Many other companies are doing it, but it’s still a decision we have to make. As for subscriptions, we’re still figuring out our plan,” he added.
Interestingly, this stands in stark contrast to what a separate Volvo executive uttered back in December. Minor amenities such as heated seats will not cost extra, however safety technology may be an exception. After all, the software-based upgrades enabled Mercedes to garner revenues of more than $1 billion during last year.
The fantastic news, for the moment, is that the EX90’s LiDAR system developed by Luminar will be ready to use without any extra cost. This implies that users will have access to the real-time 360-degree view of the EV’s environment “over two football fields away, even in complete darkness.”
The LiDAR system renders the EX90 the first vehicle prepared for semi-autonomous driving. Volvo is another industry pioneer by endowing this SUV with bi-directional charging competency, which makes it able to supply power to virtually any other electronic device, ranging from other electric vehicles to even households.
Volvo aspires to ensure the EX90 provides optimal safety, combined with a focus on being environmentally-friendly. It has incorporated 110 lbs worth of materials that have been responsibly and sustainably sourced, such as wood and wool, for the vehicle’s interior.
Volvo has introduced a unique new material called “Nordico” to cover the seats instead of traditional leather. What makes this material so special is that it is created from recycled materials such as PET bottles and biomaterial from Swedish and Finnish forests. Even the floor mats are made from 100% recycled nylon, which includes discarded fish netting reclaimed from the ocean. This environmentally friendly material is just one of the many ways Volvo is leading the charge in sustainable automotive production.
The EX90 appears to be a very remarkable automobile, which will kick off at less than $80,000. Yet, customers should be aware of Volvo’s wavering around subscriptions. Being bound to them for the lifetime of the vehicle certainly won’t come cheaply.