Goddess Returns After 64 Years on Celestiq.
After a hiatus of more than half-a-century, the spectacle of the grandiose Cadillac Goddess sculpture has made its reprise with the lavish Cadillac Celestiq electric car.
Yet, nowadays consumers are unaware of the Goddess. In an effort to compete with Rolls-Royce, Cadillac requires a symbol as grandiose and dignified as the Spirit of Ecstasy sculpture. Consequently, Cadillac is collaborating with creatives to draw attention to the delightful figurine.
Petra Collins, Ming Smith, and Dannielle Bowman are some of the most remarkable lens people around, who have harnessed their skills to represent symbolism in their own distinct approaches. These works will be auctioned off on Artnet and Cadillac is donating all revenue to Free Arts NYC, a non-profit organization.
The artwork divulged at a selective exhibition on February 15 had photographers present to elucidate the muse behind their distinct works and partake in a board discourse.
“The timeless Cadillac Goddess has been around for nearly a century, a symbol of the marque’s spirit, and is now featured on the all-new Celestiq ultra-luxury EV,” said Bryan Nesbitt of Cadillac. “Cadillac’s glorious past and bright future continue to be a source of inspiration.”
The Goddess was previously observed in 1929 aboard the Eldorado Brougham, being reckoned as a hallmark of sophistication and grandeur for American auto makers. Having been presented in 1930, this car quickly grew to be a source of high esteem.
Throughout the passage of time, the Goddess evolved into a new form and eventually materialized in the form of the prestigious V-16 line of luxury cars in the year 1933.
The Divine Being can be found in various parts of the modern Celestiq. The symbol is situated at the apex of the aluminium control bar, encompassed in a layer of glass, and likewise the front quarter cover and recharging plug-in.
Interestingly, Cadillac has decided to forgo including their famed ‘Goddess’ emblem on the hood of their new EVs. Rolls-Royce, however, has presented a unique adaptation of the ‘Spirit of Ecstasy’ to adorn the newly released Spectre. While omitting a logo may have slightly increased range, Rolls-Royce opted not to compromise their cherished traditions in order to gain a few more miles.
It is to be expected that the esteemed automaker Cadillac will introduce a comparable feature on their Celestiq car, consequently attaching more dignity and superiority to the whole package. While the company may have doubts about pedestrian safety, having a detachable Goddess might be the way to resolve this.
Hood decorations have forever been a motorcar statement of riches and sophistication, notwithstanding it hasn’t always been so. According to reports, Rolls-Royce developed the famous Spirit of Ecstasy after proprietors started affixing unsatisfactory and deplorable mascots on their classy cars.
The preeminent car manufacturer sought an ornamental representation of Nike, the Greek goddess of victory – befitting for the best-in-class luxury automobiles. Yet, Charles Robinson Sykes creatively adopted one of the rudimentary medallions adorning a vehicle, thus creating the famed Spirit of Ecstasy.
Numerous individuals are skeptical about if General Motors will be able to craft a vehicle that can really compete with Rolls-Royce; however, Cadillac has truly made an effort to discredit these apprehensions.