Spanish F1 Star Gains Company Car
The two-time Formula 1 champion, Fernando Alonso, proudly sports a scintillating new Aston Martin DBX707 as his company car and demonstrates he’s brave enough to fully exploit its capacity. Aston Martin just released an advertisement in which Alonso uses the go-faster SUV on a track when telling what techniques are needed in order to achieve optimum times beyond the scope of the car’s limits.
This article delves into the philosophy behind achieving the perfect lap. According to ‘Nando Alonso, it is all about “living on the limit”. He states that “A computer can predict it, but sometimes a champion can better it”. To illustrate this point, the video below shows the difference between a Formula One driver and the rest of us mere mortals. The DBX707 is an incredibly entertaining SUV, but Alonso’s driving skills take it to a whole other level. The slow-motion footage captures how he expertly places the car just a hair’s breadth away from the track limits.
The video would have been significantly more enthralling if Fernando was commanding Aston Martin’s ultimate V12 DBS, rather than an SUV. Even so, we fathom why the DBX is essentially given pride of place in Aston’s promotional material.
It is hardly startling news that Aston Martin has experienced financial hardship throughout its lifespan. In fact, it has declared bankruptcy a full seven times, hanging in there on the brink of insolvency. Towards the conclusion of last year, current controlling shareholders had to repel a bid from Geely, a Chinese car producer, as well as welcoming new investments from the Middle East earlier in the year, merely to maintain the auto manufacturer in an afloat condition.
In an effort to countermand the issue, Aston Martin designed and released the DBX, yearning for similar success as that of Porsche’s Cayenne. Many people speculate that the Boxster was indeed a saving grace for the brand, yet without the introduction of the Cayenne, Porsche’s fortunes could not have been secured today.
The tactic has been proving successful, with Aston Martin selling a total of 6,178 models during the very first year the DBX was offered in 2021. Despite not being accessible for the whole year, these sales figures represented an 82% increase. As of yet, full yearly figures for 2022 haven’t been released, however, towards the end of the third quarter, Aston Martin expressed a 40% augmentation in orders for the DBX compared to the prior year.
It could be the year of Aston Martin. The Valkyrie, developed with the help of Adrian Newey, is now ready to hit dealerships and gossip hints that multiple Formula One racers are in line to acquire the extraordinary hypercar.
This year, Aston is marking an impressive 110 years of existence. Furthermore, the Formula 1 team is looking compared to previous seasons. The squad has gotten started on a new factory and boasts a two-time F1 champion piloting their car. As seen in the recent video, Fernando Alonso displayed he has what it takes to drive at maximum speed. Interestingly, he was also the second quickest driver following day one of the 2023 F1 preseasons tests. Noticeably, this results do not necessarily point to success, but everyone is hoping for a remarkable debut when Alonso takes to the track in Bahrain wearing green, on March 5th.
We’re uncertain as to who created the script for this special advertising clip, but it’s verging on the same type of speech delivered by Ken Miles (portrayed by Christian Bale) in the amazing film Ford v Ferrari. Therefore, we’ve included it near the bottom here since it’s something you need to view when you can.