– Toyota To Rename Mild Hybrid Models

Japanese Automaker’s Ambiguity: Impact on Distinctions

Toyota recently unveiled that a mild-hybrid version of its popular global pickup truck, the Hilux, is in the works. However, the Japanese automaker has yet to settle on a name for the electrified truck, indicating that they don’t want to call it a “mild hybrid” after all.

According to a report by Drive, Toyota has officially trademarked the phrase “Toyota Kinetic Assist”, and this could potentially replace the conventional term ‘mild hybrid’ for its models that are fitted with a 48-volt battery system. The name change would signify a shift from the current hybrid technology to a more advanced form of powertrain.

For the coming Hilux, Toyota is to be coupling a 2.8-liter turbodiesel motor with a 48-volt battery and a small electric motor generator as part of its MHEV powertrain setup.

The car manufacturer has asserted that deploying this system may result in a 10% increment in fuel efficiency. Other elements within the powertrain consist of four-wheel drive capacity and a six-gear automatic transmission.

It’s not the initial use of an alternate moniker by Toyota for a hybrid. As far as the Toyota Tacoma, traditionally developed and manufactured in the United States, the modern incarnation is anticipated to consist of a hybrid power activity referred to as the i-Force Max.

The “powerful and efficient” i-Force Max is said to be capable of producing an impressive 326 horsepower and 465 lb-ft of torque for the truck’s 2.4-liter turbocharged gasoline engine, making it one of the most powerful in its class. This new system will be available on the first-ever Trailhunter and TRD Pro trims.

It is uncertain why Toyota opted to trademark the term “Toyota Kinetic Assist” for mild hybrid technology. However, if this is for branding purposes, the Toyota Hilux should be able to convince buyers of its worth if it wishes to embrace the “Toyota Kinetic Assist” hybrid technology. Furthermore, this could also help customers differentiate between mild hybrids and full hybrid models.

In comparison to full-scale hybrids, a mild model cannot solely rely on electric power. While they afford better performance and greater fuel efficiency than their non-hybrid equivalents, patrons can expect costlier prices due to the incorporation of hybrid elements. An ICE car usually follows with a reduced cost.

Be sure to not miss out on the release of the two newly designed Toyota Hybrids due out in early 2024.