2024 Ineos Grenadier SUV Already Sold Out – Don’t Miss Your Chance!

The automaker sold 1,000 off-roaders to Americans in a few months.

Just several months following its start of deliveries to the US, Ineos has recently revealed that all its available units for the 2024 model year of the Grenadier off-roader have been completely sold out. According to Greg Clark, executive vice president for the Americas at Ineos Automotive, in an interview with Automotive News, all pre-orders made by American customers for the Grenadier will be satisfied by the third quarter of 2024, and any new custom orders will be taken into consideration next year.

According to Clark, “If somebody were to place a fresh order today for a custom-built vehicle, we will be looking at September production, which puts us into model year ’25,” as he told the publication at the National Automobile Dealers Association Show.

Priced at a hefty $71,500 (excluding destination fees), the Grenadier may not be the most budget-friendly option, but it has certainly captured the attention of American consumers, garnering 7,000 pre-orders prior to its debut. The limited number of North American dealerships, currently at just 21 (including two in Canada), falls short of the initially planned 35 outlets announced by the UK-based manufacturer.

Ineos has recently declared that it has successfully fulfilled 1,000 shipments of the Grenadier in North America. The corporation maintains a positive outlook towards selling the Grenadier to the American market, with a goal of 8,000 to 10,000 units sold per year, equivalent to 800 to 1,000 units per month. Moving forward, Ineos remains determined to achieve this target.

According to Clark, there is a clear possibility for expansion within the current network without having to venture into new markets or work with new dealers. He states, “There is definitely [an] opportunity to do more, to go north of 10,000 with the existing network without ever needing to think about accessing new markets with new dealers.” This means that there is room for growth and improvement within the current network without the need to expand into unfamiliar territories or establish partnerships with new dealers.

According to Clark, the business has received favorable responses from customers who have already received their initial batch of units, especially in regards to the vehicle’s BMW six-cylinder engine.

Several customers have voiced their concerns about certain aspects of the vehicle, such as the absence of vanity mirrors for the driver and front passenger. Nevertheless, Clark views this as a benefit, as many buyers use the off-road vehicle as their everyday transportation and even to take family trips.

The Grenadier presents a unique concept in the contemporary automotive industry, harking back to the era of the classic Land Rover Defender. Despite this, there is evidently a notable desire for a rugged and functional vehicle, which is expected to transfer well to the Quartermaster pickup version upon its arrival in the United States.