Brand in Talks with Chinese Firms: Report
Audi is aiming to step up the speed of engineering electric vehicles with the assistance of associates in China. A report published by German magazine Automobilwoche revealed that the automobile brand may even be assessing the prospect of entirely purchasing an EV framework from one of its regional opponents.
If recollection serves, slow advancement in electric vehicle technology has been one of the major irritants that led to the dismissal of Markus Duesmann; he will be succeeded at Audi’s top task by Gernot Doellner from the 1st of September 2023.
The recent report affirms that authorization from the top brass of parent conglomerate Volkswagen Group has been sanctioned with regards to the plan of acquiring an electric vehicle platform. Subsequently, the board of Audi shall debate and finally confirm the proposal to ensure a positive result is achieved .
Curiously, the German car maker has not yet divulged information on this scheme and even refuted its existence to press. Still, according to the same informant, they are presently haggling with multiple Chinese firms.
It may not have been made completely clear which of the conglomerates are the most prominent in the local area, with GAC, Geely, BYD and SAIC being some of them. Of those, BYD stands out particularly as it has good support from Warren Buffett and has made moves towards making a presence in the United States. Most notably, their Han EV model looks set to be the perfect rival to the Tesla Model 3 – capable of stacked up against Audi’s electric vehicles.
Geely, an immense Chinese automobile manufacturer, which owns Lotus and Volvo, has arisen as a key participant in Audi’s strategy. Particularly noteworthy is the Sustainable Experience Architecture (SEA) platform that Geely plans to make available to external parties as open-source technology.
Coming soon to the Volkswagen Group is the next-generation Scalable Systems Platform (SSP), slated for release in 2026. Moreover, two models developed according to the Premium Platform Electric (PPE) will be available in China in 2024: a Q6 e-tron crossover and A6 e-tron sedan.
If Audi has plans to obtain an architecture from China, it could be with the purpose of fulfilling the inadequacies of their current selection. By doing so, it may also give Audi a chance to compete against Tesla who is ruling over the worldwide electric vehicle industry with their recent cost reductions.
Although one should keep in mind all that has been discovered here, it is best to take a step back until more specific information and legitimate backing can be obtained.
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BYD: Surpassing Tesla as a Chinese Automaker
Audi Hints at Potential Q9 SUV for Future Release
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Audi Hints at Upcoming Q9: A Thoroughly Luxurious and Spacious SUV
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