Actress Launches BMW XM: Dare to be You
BMW has announced a collaboration with renowned model, actress, and fashion icon Naomi Campbell for the launch of the XM, its latest M model. Campbell, who has been a driving force in the fashion industry for over 40 years, will join forces with the automaker to create a global marketing campaign under the slogan “Dare to be You”. The campaign will emphasize a sense of self-assurance, style, and individuality.
As per BMW, Campbell’s appreciation for aesthetics and design will be a critical factor in the corporation’s impending initiatives. Primarily, Campbell’s specially designed rendition of the BMW XM shall be showcased some time in 2023.
“I was immediately drawn to the BMW M slogan ‘Dare to be You’, as it speaks to the self-assuredness that is essential for progress and transformation,” Campbell remarks. “It resonates with me, as I believe in pushing boundaries and being true to one’s self.”
Campbell is devoted to shifting the landscape socially and uses her representation at global fashion events to demand a more assorted atmosphere in the style industry. She still stands out as a trailblazer for upcoming artists in the inventive and fashion realm.
Apart from her successful trajectory as a model walking the prestigious runways of high fashion, Naomi Campbell has also seen achievement in her roles as actress, designer, and businesswoman. She actively participates in several charities, including the launch of EMERGE, whose goal is to back up budding creatives from different countries, emphasizing on African countries in 2022 and partnering with UNESCO.
Come December 2022, production of the highly anticipated 2023 BMW XM will begin. This electrified, top-tier crossover is planned to be available in dealerships nationwide by spring. The carmaker has chosen Spartanburg, South Carolina as the site for its assembly.
By including an electric motor with its advanced eight-speed automatic gearbox, the 2023 XM model consists of a powerful twin-turbocharged 4.4-liter V8 engine. It outputs a remarkable 483 horsepower and the electrically powered drive adds an additional 194 hp to that, resulting in a combined rating of 644 hp. This combination makes it possible for the car to accelerate from a standstill to 60 mph in an astounding 4.1 seconds.
For those seeking even more might, BMW is scheming to launch an XM Version Red amassing 738 hp, although it will not become obtainable until the autumn of 2023.
Source: BMW
