US–Introducing a New Off-Roader
It didn’t take Toyota overly long to respond. After disclosing that the Land Cruiser brand was set to be making a return to the US, the company’s Euro division proceeded to follow up with an identical teaser presenting classic credentials. It needs mentioning that the label never actually exited Europe in the first place, given that Prado is on sale in the majority of countries as the Land Cruiser. We feel this dummy advert could be for the forthcoming Prado, which could also be the same sports utility vehicle coming to America.
“Did you really think we’d be gone for long? The legend returns,” Toyota USA declared, with its European counterpart enquiring: “Ready for your next adventure?” Although neither has specified when the official launch will take place, it’s likely to be in the upcoming weeks. The new Prado is expected to be Toyota’s version of the 2024 Lexus GX, which features the same body-on-frame platform as the LC300 Land Cruiser.
The Prado has been an imposing fixture since 2009, and, despite having endured a few changes throughout its life span, is now well past its prime and is in need of the modernizing effect of an all-new iteration. In fact, Toyota offers another SUV which predates the Prado by some years; namely, the J70 Land Cruiser that has remained available as either a pickup or an SUV and will celebrate its 40th anniversary in 2024.
The buzz right now has it that Toyota could be introducing a new SUV this year. Apparently, the legendary Century model is being re-purposed into a luxurious sport utility vehicle to stand at the top of the company’s range, higher even than the Land Cruiser. It will reportedly be manufactured solely in Japan and reportedly have a cost tag significantly higher (approximately three times as much) compared to the LC while sharing its platform with the Highlander/Grand Highlander. Its focus is predicted to be more on providing an on-road comfort experience instead of off-road pursuits, as Toyota and Lexus already seem to have that sector well taken care of.
Into the equation, Toyota ushers in the Yaris Cross and Corolla Cross to ensure that there is a lifted vehicle for every pocket. The Aygo X, of minor size, is also kitted out with cladding on the body as well as higher ground clearance.
Source: Toyota
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