Racing Towards Electrification: Audi’s EV Vision.
At Audi AG’s Annual Media Conference, CEO Markus Duesmann and CFO Jurgen Rittersberger discussed their plans for transitioning to electric vehicles. They specifically stated, “We recently decided to launch an additional electric entry-level model below the Audi Q4 e-tron.” Although there is no confirmation that this new model will replace the Audi A3, Audi has previously mentioned an A-segment car and Duesmann declared that the brand will have an electric car in each core segment by 2027.
It is assumed that the current A3 and its electric equivalent will be available concurrently as their roads cross, however Audi has decided to phase out diesel and petrol motor engines in favor of an elementary electrical lineup. In doing so, they mean to irrevocably replace the A3.
“We are on the brink of the most significant product endeavor in our company’s history,” proclaimed Duesmann. “By 2025, we will have unveiled around 20 new models, with more than 10 of them being completely electric. We have established the plan to shift to a full electric lineup. By 2027, we plan to have an all-electric vehicle available in each major segment.”
Audi has cited the booming sales of its premium electric vehicles as evidence that the company is on the right trajectory. “Sales of all-electric models increased by 44 percent year on year,” said Audi CEO Bram Duesmann, “The high demand for our Audi Q4 e-tron, Audi e-tron GT1 and Audi e-tron models confirms that we are on the right track toward e-mobility.”
Volkswagen AG, Audi’s parent company, has actively pursued a full transition to an electric-only vehicles lineup as an effort to forget the lengthily issues from their Dieselgate scandal. In striving to differentiate themselves from emissions trouble, they have dismissed hybrid drive-systems. However, this may be incorrect in consideration of the status of current charging infrastructure and the fact that there are many people living in places where it’s impossible to install a plug-in charger.
Audi is finding popularity with its upscale electric vehicles, yet high-end motor car purchasers normally don’t live in apartment buildings, commonly having garages at home, making it straightforward to set up and benefit from one’s own charging station. Audi is aiming the A3 at younger experts, often residing in apartment complexes; they will soon realize the difficulty of utilizing community chargers in their current condition.
