Drop Out: Stellantis Leaves North American Auto Shows

Saving Money in 2024: Stellantis Skipping In-Person Exhibits.

Stellantis has verified it is discontinuing its participation at all car exhibitions in the US and Canada, likely for an indeterminate time frame.

“In a statement given to Automotive News,” Stellantis declared, “amid a difficult automotive market in North America, we are concentrating on sustaining our business fundamentals and optimizing our marketing strategy with respect to auto shows.”

After withdrawing their support from SEMA and the Los Angeles Auto Show last year, Stellantis has yet to show any signs of returning. Last year’s UAW strike had a catastrophic consequence on the schemes established by the “Big Three” auto makers from Detroit, where it is conceivable that its infliction is still being accounted for by Stellantis.

We may still observe Stellantis wares featured at auto expos this year, albeit bankrolled by vendors. Right after pronouncing that it would not be found at the 2021 Canadian International AutoShow (scheduled for February 16-24), Stellantis divulged that its Toronto-based merchants had concurred to fund their own showroom and initiation outlays to join the event, though whether Stellantis will be part of US motor shows is yet to be determined.

Evidently, Stellantis’ Camp Jeep exhibition was alluringly popular at last year’s Toronto International Auto Show, with CIAS management asserting it was the event’s most favoured component, pulling in a stunning 26,000 attendees.

Online events have definitely become increasingly successful in recent time, however they don’t manage to communicate a sufficient feeling of magnitude, and let’s face it; subtle details like texture alteration, color variation, and other design components can be remarkably tricky to share electronically. Also, Stellantis intends to roll out their battery-switching system for electric cars this year, and quite frankly could be more simply demonstrated with a real display than a produced video.

Attending car shows can be very pricey, and when the majority of the displayed vehicles can sell without incentives due to their high popularity (the popular Jeep Wrangler for example), it doesn’t bode well to keep shelling out the money. It is evident Stellantis faces countless difficulties in 2024; notwithstanding, by taking a vigilant stance at the moment, maybe this corporation will go into 2025 with an edge.