Ford Mustang Mach-E Gains on Tesla FSD

On:
Roll Out of Technology for Mustang Mach-Es MY21-23

Ford recently declared news of its imminent release of their latest cutting-edge 1.3 BlueCruise software update for MY2021 to MY2023 Mustang Mach-E cars outfitted with the modern technology.

CEO Jim Farley vented about the modernization on Twitter, informing that both to-be and current users of BlueCruise will get the improved software before summer. BlueCruise 1.2 being put on hold can instantly upgrade to the most recent software edition, delivering a heightened handsfree highway operation system.

Ford’s Executive Director for Advanced Driver Assist System Technologies, Sammy Omari, recently revealed more details about the update to the system on LinkedIn. According to Omari, the new version of the software will remain in hands-free mode for an average of three times longer than before.

In comparison to BlueCruise 1.0, the changes are much more impressive, with a hand-off mode engaged usually for fives times longer than the preceding design.

The launch of BlueCruise 1.2 this year saw the delivery of In-Lane Repositioning and Lane Change Assist features, impressive given the tight deadline involved. To the delight of many, the release of BlueCruise 1.3 came even earlier than anticipated, with further expansion on what can be achieved within a limited timeframe. Is it feasible to expect an additional upgrade before year’s end?

“It’s the same way that Netflix needs to continue providing content,” Omari told TechCrunch, “so that they remain competitive and keep people engaged. We think about this the same way. If someone is on BlueCruise, they will continuously get updates the same way.” According to Omari, one way Ford is transitioning from a traditional carmaker to a service provider is by constantly improving its services. “We want to make sure that we’re always giving our customers the best experience possible,” he said.

“This piece is all about ADAS, but it’s so much more than that. It’s really about Ford having a base of hardware already installed on a lot of our vehicles,” Omari pointed out. “It’s the same concept as Apple and their iPhones. For example, no matter if it’s the iPhone 10, 11 or 14, they can still roll out iOS updates regularly. We think of it in the exact same way.”

One wonders what potential BlueCruise may offer in the near future. To this, Omari has not publicly sanctioned it, but he has alludeed to the possibility of the driver aid technology eventually being advanced to encompass operation on both metropolitan thoroughfares and rustic highway, rather than just highways as it presently functions.

Don’t anticipate Ford to roll out their Level 3 self-driving technology in the near future. Omari claims that the components inside the Mach-E and F-150 Lightning are not suitable for this purpose.

“It is clear that we need to acquire new hardware,” said the expert. “The primary reason for this is the need for redundancy. This means having multiple sensors to provide 360-degree coverage of the vehicle, as well as redundant control features such as power steering.” He continued, “Redundancy is key to ensure the safety and reliability of the vehicle.”

Expectation is high for 2025, when the next formation of Ford’s electrically powered autos shall arrive. Giving this kind of capability requires a new range of machinery and immensely updated programming platform from Ford.

Many Ford consumers were recently shocked to discover that the BlueCruise subscription has become more pricey than in the past. Previously costing $200 a year, the now hefty fee of $800 annually was quite an unwanted surprise. Although this comes as a huge disappointment for customers, the technology remains a favorite with users who have logged an incredible 90 million hand-free miles.

The ADAS unit is enhancing the autonomous road operation even further! Version 1.3 of BlueCruise will be available for install on Mustang Mach-E’s at the factory from this summer and shall additionally be made accessible via a software update to Mach-E’s already having BlueCruise installed, shortly afterwards. Have a glance! pic.twitter.com/eyaHdeVwNN

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