Hyundai Electric Pickup Rivaling Ford F-150

Hyundai or Kia: The Choice is Yours

Discussing Korean pick-ups, the Hyundai Group (encompassing Hyundai, Kia, and Genesis) is all ready to increase their footprint in this market by squaring up against the Ford F-150 Lightning, Rivian R1T, and even Tesla’s upcoming Cybertruck. A case in point being Hyundai’s Santa Cruz and Kia’s imminent Tasman (for the time being).

At its recent Investor Day, Hyundai revealed that it was producing an electric pickup truck based on their second-generation E-GMP system – a product believed to be dubbed the eM. This E-GMP platform is currently being employed to create other models of electric vehicles from the Korean giant like the Hyundai Ioniq 5 and Kia EV6.

“In the upgraded platform, the range of vehicles developed will go beyond the mid-sized SUVs currently encompassed by the E-GMP system,” Hyundai declared in a statement. “It will include almost all vehicle classes, from small and large SUVs to pickup trucks, as well as the top-of-the-line models of the Genesis brand.”

Hyundai Group’s President and Chief Executive Officer Jaehoon Chang stated that the second-generation dedicated electric vehicle (EV) platform will be covered by the group’s recently launched Integrated Modular Architecture (IMA). The new evolution of cars will be adopted across a variety of Hyundai, Kia and Genesis models in the next extraordinary 9 years with the potential for an anticipated return of the Stinger as an electric variant under the codename Kia GT1.

Unlike its body-on-frame counterpart, the Tasman, the upcoming unibody pickup will be closer in line with Hyundai’s Tucson-based Santa Cruz, possibly indicating that it may prioritize lifestyle over practicality.

Despite the shortage of clarification currently surrounding the expected electric vehicle, it is not beyond the realm of plausibility for it to be a Hyundai, Kia or possibly –if we stretch our imaginations– even a Genesis ‘pick-up’.

It appears that Hyundai is looking to increase the range of its upcoming electric vehicles (EVs) by utilizing a “cutting-edge technology” that allows for battery charging and discharging while driving, with the help of an independent power bank. Yes, you read that right – a power bank.

Without explicit confirmation, it is anticipated that the upcoming electric truck will be available worldwide as the Hyundai Group has factories in the U.S., South Korea, the Czech Republic and India manufacturing EVs, in combination with Internal Combustion Engine vehicles. Also, the car corporation set a fresh aim for its EV generation – two million EVs sold yearly through the Hyundai and Genesis marks plus 1.6 million EVs sold by Kia, all by 2030.

In pursuit of these objectives, Hyundai plans to commit 109.4 trillion Korean won ($84.7 billion) over the course of the next decade, with a considerable sum dedicated to electrification.

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