Jaguar Land Rover Shifts Focus to Hybrids Amid Sluggish EV Sales

Land Rover’s Electric Future: Four New Models Expected by 2026.

Jaguar Land Rover (JLR) has recently made the decision to shift its focus away from electric vehicles (EVs) and towards plug-in hybrids. According to Automotive News, the British car manufacturer is putting in a lot of effort to meet the growing demand for PHEVs.

In recent times, General Motors made a similar decision, but has yet to reveal the details of which models will receive PHEV powertrains. This is reminiscent of their previous offering, the Chevrolet Volt, which was available in the 2010s. Following suit, Ford has also begun to prioritize hybrid vehicles.

According to JLR CEO Adrian Mardell, “What you have seen from other OEMs is that the race to BEV is starting to stutter a little.”

Plug-in hybrid electric vehicles (PHEVs) are often seen as a transitional solution to fully electric vehicles (EVs). They come equipped with a charging port that enables them to be charged at home or at a designated charging station. However, unlike EVs, PHEVs also have the option of being filled with fuel at a traditional gas station. This feature helps alleviate the fear of running out of battery power while on the road, commonly known as “range anxiety.”

The range of Land Rover vehicles now features a PHEV option, while Jaguar offers this technology on the F-Pace and E-Pace models – both of which are being discontinued. In Europe, it has been reported that sales of the automaker’s PHEV have increased by 68% to reach a total of 45,224 in 2023, indicating a rising demand for these vehicles in the midst of the electric vehicle era.

The emphasis on plug-in hybrid electric vehicles (PHEVs) has led Land Rover to decrease its planned release of new EVs from six to four models by 2026. The highly anticipated electric version of the Range Rover is still expected to debut later this year and already has a waitlist of 16,000 individuals. A battery-powered variant of the Range Rover Sport will follow soon after, as both electric vehicles will share the Modular Longitudinal Architecture (MLA) platform.

The remaining two recently announced Land Rover electric vehicles, set to utilize the future EMA EV platform, have yet to be identified. However, potential options for these models include EV adaptations of the Range Rover Evoque and Range Rover Velar. Other EMA-based designs are expected to debut approximately a year later as well. Rumors also suggest the development of an electric Defender.

While Jaguar has no intentions of pursuing a PHEV strategy, it is determined to transition into a completely electric brand by the year 2025. The current range, which includes the popular Jaguar I-Pace EV, will be phased out in favor of an all-electric four-door Super GT model that will compete with the Porsche Panamera. Additionally, there are rumors of a second electric vehicle currently in development.

As various car manufacturers switch gears and prioritize electric vehicles, it appears that companies who were cautious in their transition to EVs, such as Toyota, have made wise decisions. Toyota, for instance, has recently announced a new engine project, solidifying their commitment towards electrification. However, JLR is determined to reach 60% of their sales from EVs by 2030, with plans to achieve 100% by 2036.


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