Jaguar Trimming US Network & Lineup

British Brand Forays Into Ultra-Luxury, Cutting Showrooms.

Jaguar’s selection of models will undergo a dramatic revolution starting in 2025 as it transitions to full electric power. The British brand’s number of dealerships is expected to diminish between the present and that date.

As reported in Automotive News, Jaguar Land Rover is presenting dealers with the opportunity to have an altered distribution of Land Rover models such as the Defender and Range Rover Sport, assuming they are willing to part ways with their Jaguar franchises.

An anonymous vendor hinted that up to 40 retailers had already acknowledged the offer, which accounts for a considerable proportion of the 395 Jaguar Land Rover dealers active in the US at the commencement of the year. This might be just the beginning, however, as Jaguar’s objective to rival smaller luxury brands such as Aston Martin and Bentley could lead to rapid depopulation amongst dealers.

It has been more than two years since Jaguar made the announcement that it is transitioning to become a solely electric automaker by 2025, causing their present line-up such as the appealing F-Type Coupe and retro XF sedan to be abolished. A company like Aston Martin concentrates on those with low production numbers and only has roughly fifty sellers in the U.S., potentially being the example of magnitude Jaguar will have over the subsequent two years.

Quite a few dealers who have agreed to give up their Jaguar franchises will still be able to offer parts and servicing for those that are lucky enough to possess pre-existing Jaguar models, even those set to become obsolete in the near future.

The fresh batch of electric Jaguars will be rooted in the recently-developed Panthera foundation, and three luxurious vehicles are on the horizon. These costly cars will come with a price tag starting at over one-hundred-and-twenty-thousand dollars, indicating just how intent Jaguar is on transitioning to automobiles that are super-luxury but of lower quantity.

Even an all-electric version of the XJ, which was made previously and in the works, did not fit into Jaguar’s upcoming array of EVs, hence the sedan was scrapped prior to it hitting the showrooms. Recently Jaguar disclosed that customers would be able to catch a peek at these advanced 2025 EVs by the end of this year; consequently, we shan’t have to wait too much longer for further particulars.

Numerous modern-day Jaguar Land Rover vendors maintain a solitary establishment, separated into a Jaguar display area on one section, and a Land Rover showroom on the other. In any case, as Jag keeps on downsizing its merchant impression, these locations are set to experience noteworthy changes.

A Land Rover dealership in Kentucky stated that the now available former Jaguar section of their shop could be employed in displaying certified pre-owned cars, or else be utilized to divide top-of-the-line Land Rover models from more affordable editions. For illustration, the disparity in cost between a base Discovery Sport and the highest-spec Range Rover SV reaches up to $150,000.

Jaguar’s aspiration for reinvention does not take one by surprise. A New York Jaguar Land Rover dealer stated that even in the best of times, Jaguar only made up 15% to 20% of the total car sales from their dealership. Unfortunately, Jag sales in the US have decreased drastically by almost 30% to abysmal figures of 9,128 cars being sold last year.

Can the Jaguar marque captivate enough admiration to switch potential customers away from Bentley, Aston Martin, or Rolls-Royce? They’ve certainly nodded to this ambitious pursuit so it won’t be long before we have our response.