Aston Martin DB12 Showcase: NYC’s Posh Q

Aston Martin: NYC’s Exclusive Shopping Experience

The all-new Aston Martin DB12 is formally now available in North America. Although, as of the present, one still cannot procure it. Delivery of this dazzling Grand Tourer will start later in the year, nevertheless you can already have a look at it in person at Aston Martin’s overpoweringly exclusive place in New York. And if you’re an Aston Martin customer with a planned meeting, then you’ll even be allowed to enter and take a closer peek!

Officially known as Q New York, Aston Martin has billed this building as the “ultra-luxury flagship location” for those looking to customize their vehicle with the Q by Aston Martin bespoke service. Situated on Park Avenue in the middle of New York’s luxury district, Q New York will not only be a dealership, but also a place for product launches, exclusive events, and even an overnight hotel for the most distinguished Aston Martin customers.

For the regular auto enthusiast, merely glimpsing inside Q New York is unfortunately a chance that must be made by appointment only. Nevertheless, the producer furnishes immense windows; Aston Martin affirming that the site has one of the biggest singular glass panels utilized in a New York building. Through those expansive windows, they can sighting the latest DB12 and something even more scarce – the Valkyrie AMR Pro.

Those entering the showroom are unaware of what lies beyond their vision as there stands a colossal 35-feet by 10-feet LED panel on the wall. Guests investing in an Aston Martin vehicle get to view the bountiful automobile in complete size when desiring to plaster on various Q by Aston Martin modifications. Along with this luxuriously equipped site, videoconferencing facilities provide customers with a virtualconnection to the Q by Aston Martin team settled in the United Kingdom, allowing them a real-time visual conversation about the smallest specific elements they are longing for.

New York is undeniably a rare spot for an exclusive customer base, yet Aston Martin states that this particular market is booming in the United States. Apparently, its buyers typically set aside as much as thirty percent of the cost of the car exclusively for customized add-ons and upgrades. International demand on vehicles with those sorts of improvements is reported to have jumped by fifty-one percent from the previous year; whereas in America the spike has been a dramatic ninety-two percent.

“We acknowledge the rising trend of personalization within the luxury products sector and believe that investing in our customer experience to craft the finest specification experiences available anywhere in the world is of immense value,” declared Lawrence Stroll, Executive Chairman of Aston Martin. “Due to the 92-percent surge in Q by Aston Martin take-up in the Americas last year, this is the ideal time and spot for us to inaugurate our first global flagship store.”

The forthcoming DB12 is expected to be a desirable choice for high-end purchasers to personalize. Featuring a unique yet reminiscent body and a 671-horsepower double turbocharged V8 from Mercedes-AMG engine, the car company asserts that the new chariot is not just an opulent touring automobile, but an extravagantly powerful tourer. As of now, figures on the cost of he DB12 are still pending, however the initial output has been publicised at an auction price of $1.6 million.

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Source: Aston Martin

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