Racing Green Dominates Aston Martin Sales: Company’s Eco-Friendly Move Proves Successful

Aston Martin Dominates 2023 F1 Season, Inspires Customers to Choose Team Colors for New Cars

The 2024 Formula 1 season is on the horizon, set to kick off in Bahrain with Oracle Red Bull Racing and Max Verstappen leading the charge to defend their world titles. Yet, it appears that Aston Martin’s strong performance in the previous F1 season has had a noticeable impact on its clientele. This can be seen in the fact that the team’s signature hue – Aston Martin Racing Green – was the top choice among its new car purchasers.

The 2023 season has been a successful one for the F1 team, with impressive performances in the initial three Grand Prix races. This has led to an increased demand for green among consumers of the brand. Retail data reveals that approximately 24% of customers are now opting for one of the nine unique shades of green to adorn their new cars. Among these nine hues, the crowd favorite is Aston Martin Racing Green.

Aston Martin’s comeback to Formula One is already proving to be a successful move. In the initial 12 months since its return to the racing world, approximately 7% of newly purchased cars were requested in the iconic Aston Martin Racing Green color. However, in recent months, there has been a significant increase in demand for the F1 team’s signature shades, with around 12% of new car orders now opting for this color over traditional favorites like Xenon Grey and Magnetic Silver.

Xenon Grey has claimed the position of the second most favored color choice among new Aston Martin vehicles, being selected for 6.8% of all models. These statistics for the year 2023 are derived from retail sales data of Aston Martin’s main products for their 2023 lineup, spanning from March to October.

The Aston Martin Aramco Formula One Team had a tremendously successful season in 2023. Although it had previously been absent from the top tier of motorsport for sixty years, the team made an impressive comeback in 2021. In the following two seasons, they were able to score only 77 and 55 points, respectively. However, they showed immense progress in the 2023 season.

The 2023 season began with a new addition to the Aston Martin team, as Fernando Alonso joined their ranks. With two previous F1 world championship titles in 2005 and 2006, Alonso proved his worth by securing a podium finish in the first three races. His impressive third place finish at the Bahrain Grand Prix led to a significant 29% rise in website visitors. Additionally, the team’s strong performance at the start of the season resulted in a surge in customer orders for their iconic Aston Martin Racing Green sports cars in April 2023.

As the season drew to a close, Alonso’s final tally included eight trips to the podium and 19 impressive Top 10 finishes. He was able to secure a solid score of 206 points, earning him a respectable fourth place position overall. Despite some challenges throughout the year, the Aston Martin Aramco Formula One Team ended their 2023 campaign on a high note with a total of 280 points, propelling them to a fifth place spot in the constructors’ standings. This marked a significant improvement from their previous seventh place finishes in both the 2021 and 2022 seasons.

Aston Martin has seized the opportunity presented by the significant surge in popularity of environmentally-friendly cars by expanding their selection of green color options from a mere four at the beginning of 2021 to a generous nine shades. Additionally, the Q by Aston Martin custom division offers discerning clients the ability to select from a staggering 30 exclusive shades, as well as providing them with the option for a personalized match-to-sample service.

During the 2023 Formula 1 season, there was a notable increase of 20% in the number of online configurations for Aston Martin cars sent to dealers on race weekends, as compared to non-race weekends. The company is aiming to maintain or even surpass this success in the upcoming 2024 season, as they introduce their new AMR24 Formula 1 car at the Bahrain Grand Prix this weekend.Aston Martin experienced a significant rise in the volume of online configurations being sent to its dealers during race weekends in the 2023 F1 season, recording a boost of 20% in comparison to weekends without races. As they prepare for their competitive debut at the Bahrain Grand Prix this week, the automaker is optimistic about replicating or improving upon this performance in the 2024 season with their newly launched AMR24 Formula 1 contender.

Aston Martin is a luxury car company based in England. The company was founded in 1913 by Lionel Martin and Robert Bamford. They specialized in manufacturing high-performance sports cars and grand tourers.One of the top-selling models of Aston Martin is the DB series, which stands for David Brown, who took over the company in 1947. The DB5 model gained worldwide recognition when it was featured as James Bond’s car in the film Goldfinger. The DBS model was also used in later Bond films.Throughout its history, Aston Martin has faced financial struggles and changed ownership several times. In 1972, it was saved from bankruptcy by Company Developments, ultimately falling under the control of Ford Motor Company in 1987. However, due to high production costs and low sales, Ford sold the company to a group of investors led by David Richards in 2007.Under new ownership, Aston Martin has experienced significant growth and success. It has expanded its product line to include more affordable models such as the Vantage and the SUV DBX. In addition, it has invested in advanced technology, like hybrid and electric powertrains, to reduce emissions and keep up with industry trends.Today, Aston Martin is known for its sleek and elegant designs,