January’s Best-Selling Pickup: Ford Maverick Beats Toyota Tacoma Sales

January sees 12,443 Mavericks sold by Ford.

Ford reported a significant increase in sales for the Maverick, with 12,443 units being sold in January. This number is nearly double the amount that was sold in January of 2023 (6,272 units). In addition, the automaker proudly stated that the Maverick outperformed the Toyota Tacoma, a larger model, in the first month of 2024. For the record, Toyota sold 8,203 Tacomas last month.

Ford’s choice to expand their manufacturing capability for the compact pickup truck has proven to be a wise move. This particular model is put together at the Ford Hermosillo Assembly plant in Mexico, where the popular Ford Bronco Sport is also made. The production of both vehicles was ramped up last year.

The Ford Maverick has maintained its successful record of sales since it first entered the market in 2021, surpassing its main competitor, the Hyundai Santa Cruz. In fact, for every Hyundai vehicle sold, Ford manages to sell two Mavericks.

The Maverick is a flexible car that presents a sedan-esque ride due to its employment of a monocoque frame. It is also utilitarian, thanks to the rather sizable trunk attached to its rear end. A majority of purchasers are novice owners of pickup trucks, meeting Ford’s exact goal.

In the upcoming 2024 release, the 2.0-liter turbocharged four-cylinder EcoBoost engine will be the new default powertrain for all models, equipped with a front-wheel-drive system (FWD). This spot was previously held by the 2.5-liter hybrid engine. Moreover, customers can also opt for an all-wheel-drive (AWD) upgrade with the turbocharged option.

The traditional power unit is capable of producing 250 horsepower and 277 lb-ft of torque, whereas the electric-powered option yields 191 horses. The former employs an eight-speed torque converter automatic gearbox, while the latter utilizes a continuously variable transmission (CVT), prioritizing fuel efficiency.

According to recent reports, a fresh iteration of the Maverick is in the works, hinting at the potential release of an all-electric truck known as the Maverick Lightning. Although enthusiasts may also hope for a plug-in hybrid model (PHEV), their wishes have been ignored by the company, citing that such technology would significantly raise the vehicle’s already appealing price point. This aspect could potentially impact the truck’s sales figures.

Ford has announced the launching of the Maverick at a reasonable rate, with the base model XL trim priced at $23,815. Additionally, a hybrid option is available for $25,315, making it the most affordable of its kind.


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