Jennifer Lopez reunites with Fiat for new collaboration.
Fiat is intensifying its promotional tactics for the recently released 500e, utilizing a unique “product drop” strategy in Jennifer Lopez’s latest music video. Our team carefully analyzed the entire video, eagerly anticipating a prominent display of the car, but we must keep in mind that this is a music video and the concept of a product drop should not be taken literally in the world of marketing. As stated by Fiat, the plan is to strategically release the new 500e in various locations to generate excitement, attraction, and brand loyalty among consumers.
What is the reason behind featuring the 500e in JLo’s latest music video? There are two significant motives. The infamous Jenny from the block is currently at the peak of her popularity. The music video in question, titled “Can’t Get Enough,” serves as the first release from her highly-anticipated ninth studio album, This Is Me … Now. Combining with the album’s launch, a new film entitled This Is Me … Now: A Love Story will be available on Prime Video.
JLo has been a devoted patron of the brand since 2012. Her collaboration with them began when she took a Fiat 500 Cabriolet for a spin through the lively streets of Manhattan, en route to her hometown of the Bronx.
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According to Olivier Francois, global chief marketing officer at Stellantis, the partnership between Fiat and Jennifer Lopez has been ongoing for over ten years. It all began when the Fiat 500 made its return to the American market. “Can’t Get Enough” serves as a continuation of this long-standing relationship. As we introduce the latest version of our all-new, all-electric Fiat 500e to the US, having Jennifer join us in celebrating its arrival is a testament to the journey we embarked on together in 2012.
The latest release from this brand is the second addition to their product line, following the successful launch of the (RED) Edition. The drop of the (RED) Edition took us by surprise, although it was marketed as a launch at the time. It is likely that the newly unveiled model will utilize the same front-wheel drive setup with a single electric motor, boasting 118 horsepower and an estimated range of 149 miles according to EPA calculations.
The update of the range is a significant step up from its predecessor, making it a strong contender for success in the American market. Yet, it will face tough competition. The impending release of the new Mini electric vehicle and the promising design of the Volvo EX30 pose a potential challenge for the 500e’s triumph.
There isn’t much information we can gather from the video as the 500e’s key moment seems quite brief – a mere blink and you may overlook it. Fortunately, there are other impressive vehicles that captivate car enthusiasts, such as vintage models of the Porsche 911 and Mercedes-Benz SL.
The 500e under discussion possesses a striking copper hue, leading us to speculate that it may be dubbed the Copper Edition. Fiat has disclosed that the model will be open for ordering on March 12, hence we anticipate further details to be revealed at that time.
After conducting some online investigation, we uncovered a collection of the cars owned by Jennifer Lopez and Ben Affleck. According to HotCars, the famous duo possess a Lamborghini Urus, Rolls-Royce Phantom Drophead, Bentley Mulsanne, Mercedes-AMG S63, a 911 Carrera GTS Cabriolet, and the quintessential Hollywood business car, the Tesla Model S Plaid.
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