Kia EV9 Super Bowl Ad: Bold Claims or Just Hype?

Kia Introduces First Mainstream Three-Row Electric SUV for US Market

Kia has just unveiled a 15-second preview of its 2024 advertisement for the Super Bowl, showcasing the latest Kia EV9 alongside a youthful figure skater.

The Super Bowl commercial for the Korean car brand centers around the theme of “The Power Within” and highlights the EV9 as “Electric like you’ve never seen.” It appears that the company is emphasizing the fact that the EV9 is a three-row electric vehicle, a segment that is not very popular in the US. The EV9 holds the title of being the “first mass-market three-row EV SUV” available in the American market. It will be competing against the Tesla Model X and its sister vehicle, the Hyundai Ioniq 7, in the near future.

Kia has recently revealed the cost of their latest electric vehicle (EV) model, and distribution has already begun. The base level Light RWD option is set at $54,900, whereas the premium EV9 GT-Line e-AWD will cost $73,900.The pricing for the all-new EV has been confirmed by Kia, with deliveries already in progress. The entry-level Light RWD variant is priced at $54,900, while the top-of-the-line EV9 GT-Line e-AWD trim will cost $73,900.

“We are thrilled to begin the full marketing launch for the Kia EV9, the first three-row EV to be available in the US market,” stated Russell Wager, the vice president of marketing for Kia America. “Our new advertisement showcases the strength we all possess, both physically and symbolically, to turn our dreams into reality.”

Kia is once again using the Super Bowl as a platform to promote their cars. In the previous year, they focused on showcasing the revamped Telluride X-Pro in a 60-second spot during the game. This time around, Kia will be joined by other automakers such as Hyundai and BMW in advertising during The Big Game. The German car manufacturer has enlisted Christopher Walken to feature their highly anticipated all-new BMW i5 model.

Kia has recently revealed the cost for their latest electric vehicle and deliveries have begun. The base model, Light RWD, is priced at $54,900, while the high-end EV9 GT-Line e-AWD comes with a tagged amount of $73,900.

The starting model of the RWD variant, called Base Light, is equipped with a 76.1-kWh battery pack that provides a range of 230 miles. A larger 99.8-kWh battery pack can be added to this trim, increasing the range to 304 miles. The EV9 Wind and Land trims come with dual-motor AWD and offer a range of 280 miles, while the GT-Line has a single-charge range of 270 miles. These figures are all certified by the EPA.

Make sure not to overlook the one-minute commercial featuring the brand-new 2024 Kia EV9 that is set to be broadcasted in the fourth quarter of Super Bowl LVIII on February 11 at the Allegiant Stadium in Paradise, Nevada.

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