Leaked: AlphaTauri 2024 F1 Will Have Unfortunate Name

Red Bull Rebrand: Results Seem Silly.

An interesting report from @decalspotters on X surfaced recently, suggesting the fresh monicker for Scuderia AlphaTauri Formula One team: Racing Bulls. Apparently, the term was provisionally registered in the EU by the well-known Red Bull dispenser at the start of the year, and a photo accompanying this tweet evinces that the logo will incorporate half of Red Bull’s signature design.

Correspondingly, former speculations implying consolidation of the AlphaTauri outfit and Red Bull for subsequent seasons became true. Regretfully, however, it does not manifest with the Toro Rosso moniker, yet AlphaTauri will become more like that squad in 2024 in diverse aspects.

Rumours of a logo for the @AlphaTauriF1 rebrand have been circulating, and it seems they may now be confirmed. Red Bull GmbH recently trademarked the logo and word mark “Racing Bulls” in the European Union, adding weight to the speculation. #F1 #AlphaTauri #RacingBulls pic.twitter.com/9r1bWmhYtH

According to multiple sources, the new moniker of the AlphaTauri team is not yet finalized as two sponsors’ names will be included. When Motorsport.com questioned AlphaTauri CEO Peter Bayer about the new identity, he declared that it “will be generic,” further explaining that “the identity is what Toro Rosso would have been, and it’s moving closer to the Red Bull family again. But then it will appear with the naming rights partners. We will change the company name; we will change identity, logo, everything; a complete relaunch, complete rebrand.”

He additionally declared to the press that the moniker and persona of the team have been already settled, hinting that a declaration may be close. Numerous speculations have proposed that Hugo Boss would become among the principal sponsors, transfiguring AlphaTauri attire–owned by Red Bull–to become the favored lifestyle associate of the crew.

It appears feasible that the divulged logo and moniker were only a few of the numerous choices. Considering their partnership with Red Bull, it’s not inconceivable to suppose a link-up with Ford is plausible. When all is said and done, though, the new squad’s exact name is still unknown – Yuki Tsunoda and Daniel Ricciardo will still equip themselves with a car produced more in lock-step with the RB20, rendering a superior racing performance for the incoming season. In addition, they might be bestowed with a Mustang Mach-E as a corporate vehicle – bringing a surplus delight to them.

It is anticipated that further details shall be forthcoming this weekend at the 2023 Formula 1 season’s closing race in Abu Dhabi.


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