Porsche Combines Nurburgring, Laguna Seca for Atlanta Experience

Driving Porsche’s Corkscrew & Karussell at Atlanta’s West Track

Porsche North America has officially inaugurated a brand-new driver development facility at its Experience Center in Atlanta. This test track features a design patterned after legendary raceways such as the Nurburgring, Laguna Seca, and Daytona.

The long-awaited West Track, planned and designed by Tilke Engineers and Architects, is part of a $50 million investment in the growth of Porsche Cars North America (PCNA) headquarters campus. At twice the size of the pre-existing course, this Handling Circuit stretches 1.3 miles and contains distinguishing traits from places such as the Karussell from Nurburgring, the Corkscrew from Laguna Seca, and the Daytona Bus Stop.

On April 1, the weekend brought a special moment for PCNA CEO Kjell Gruner and all of us, as the new West Track opened. “I’ve driven the new West Track and it’s awesome!” said Gruner, expressing his joy at the development. “It adds a new dimension to our sports car experience.”

“It is with great pride that I am opening the new site, welcoming our guests, and – for the 25th time – investing in the Atlanta area as we celebrate our quarter-century mark in the city,” Gruner said excitedly. “This is an exciting milestone for us, and I look forward to what the future holds.”

Folks in search of a challenge can have their driving tactics analyzed at the 196-ft Low-Friction Circle. There are numerous levels of wax and moisture to form the track, which encourages understeer and oversteer. Participants get the opportunity to observe how their driving methods measure up!

The Ice Hill is a challenge to take on, as it is composed of a “highly polished concrete surface”, water jets, and an 8% incline. To further test drivers’ abilities, an Autocross section is available to host various tests such as slaloms, acceleration and braking zones. According to Porsche, this will give guests the opportunity to enhance their driving technique and skills.

The Porsche Experience Center is introducing a new solar panel system to their headquarters campus, which will help power their fleet of Taycan electric vehicles. This innovative “microgrid” will make use of the solar array to send electricity to the campus. With this new addition, the Porsche Experience Center is taking a step forward in its commitment to sustainability.

Bookings are now open if you’re keen on experiencing the exhilarating new track! In addition to providing a thrilling driving experience, there are many additional attractions and amenities available. Besides the Porsche retail store, guests can also satisfy their hunger at upscale eateries including the Carrera Café and Restaurant 356. Furthermore, attendees can explore some of the meticulously curated vehicles to keep them busy during their visit.

Since its inauguration in 2015, the Porsche Experience Center in Atlanta has seen massive success. Over the past 8 years, the establishment has had more than 400,000 visitors pass through the doors. With the inclusion of the brand-new race course, it promises to continue its impressive development.