Sneak Peek: Porsche’s Macan EV Gets Teaser Sketches Before Unveiling
Porsche is gearing up to introduce its inaugural Macan EV. Prior to the official launch, the car manufacturer from Zuffenhausen has provided a sneak peek at the ultimate design through the following illustrations. Along with this unexpected preview, Michael Mauer, the Vice President in charge of Porsche’s Style division, has also divulged further insights regarding the evolution and appearance of this high-performance electric SUV.
According to Michael Mauer, the design of the newest Macan presented numerous challenges due to its full electric capabilities. Mauer emphasized the importance of maintaining the brand’s image and the familiarity established with the previous model, while also creating enough distinction to be recognized as the new model. Above all, the new Macan needed to embody the essence of a Porsche. Mauer stated, “The new Macan is our first fully electric model, yet it must still embody the existing, well-established product identity.”
The following article will explore the question: How “new” must the “new one” truly be – what is considered excessive, and what is deemed appropriate? This is a complex issue, particularly when taking into account that the previous model will still be available for purchase in certain markets alongside the newest version.
According to Mauer, the key to achieving the perfect balance lies in adhering to Porsche’s fundamental design principles: Focus, Tension, and Purpose. He explains, “One could argue that these principles define what sets a Porsche product apart – what truly embodies the ‘Porsche experience’ for our customers.”
The focus of ‘Focus’ is clearly evident in the interior, as noted by the designer. In relation to Porsche design philosophy, ‘Focus’ centers on placing the driver at the heart of the driving experience. This ideology is exemplified in the Driver Experience layout, where crucial controls are positioned within reach of the driver.
Additional instances include the delicately arched levitating screen designed for the operator and a ‘simplistic setting’ option for the electronic gauge panel.
As market patterns continue to evolve, smaller companies may contemplate altering their designs in order to cater to current trends and consumer demands. According to Mauer, a renowned and established name like Porsche must carefully navigate between incorporating new trends and upholding its longstanding legacy.
According to the speaker, it is crucial to carefully analyze trends and influences and critically evaluate their compatibility with the brand. In Asia, digital components in automobiles hold significant significance, resulting in a more playful design in comparison to the European perspective. This poses a question for Porsche – how does this impact the brand? As a result, we closely examine these demands. However, the speaker firmly believes that the global adoration for Porsche stems from its distinct brand DNA and rich heritage.
Mauer concedes that this approach carries the danger of being branded as antiquated and obsolete. However, he asserts that there is still value in traditional methods despite their possible criticism.
When considering the classic 911, which has undergone transformation throughout its existence, many versions of this sports car maintain a current and ageless appearance thanks to its distinct methodology. Porsche has continuously leaned towards a more traditional approach when it comes to its designs. Even their newest model, the Panamera, may be a complete revamp, yet it still bears close resemblance to its previous iteration.
Finding the perfect equilibrium between staying true to the essence of Porsche and pushing the boundaries with innovation can be a delicate task. As one company representative explains, “Striking this balance is often a difficult feat. It’s a hurdle that we encounter not only in our designs, but also in our overall structure.”
According to Porsche’s Chief Designer Michael Mauer, the decision to keep the styling of the Macan EV consistent with its traditional ICE-powered models was a deliberate one. Mauer states, “Porsche remains Porsche – and even an electric Porsche is a sports car in its segment.” He further explains that it is only natural for the brand to maintain its established design DNA, stating, “From this standpoint, it’s only logical that we’re not abandoning our proven Porsche design DNA.” While not revealing too many details, Mauer assures that the new Macan will still embody the iconic Porsche look, stating that it will be “very clearly a Porsche – and a Macan – at first glance.”
The debut of the Macan EV is set to take place in Singapore on January 25, marking an exciting event for car enthusiasts this week.
