Top-Selling Cullinan: Company’s Biggest US Market
Cruising in a Rolls-Royce exudes an unmistakable sense of opulence and affluence, and it seems that an increasing number of individuals aspire to emanate such prestige. In 2023, the company recorded its highest sales figures to date, with 6,032 automobiles being delivered throughout the year. This narrowly surpassed the 6,021 deliveries made in 2022.
In contrast to numerous competitors in the automobile industry, Rolls-Royce does not specify the exact sales figures per model. The brand simply stated that their Cullinan SUV remained the top-selling vehicle of 2023, similarly to the previous year. In second place was the Ghost.
The year 2023 saw the United States emerge as Rolls-Royce’s primary market, with China coming in second place. This lavish car company also achieved unprecedented sales in Europe and the Asia-Pacific territories.
Many people purchase a Rolls-Royce in order to experience a sense of uniqueness. This year, every customer has utilized the company’s Bespoke personalization program, which allows buyers to customize their vehicles according to their individual taste.
Many individuals pushed the boundaries with their unique personalizations. The Phantom Syntopia boasted a cleverly concealed fragrance dispenser in the headrests. Meanwhile, the Cullinan Black Badge Blue Shadow showcased a stunning ceiling adorned with a hand-embroidered display of the moon’s surface, accompanied by 1,183 shimmering fiber-optic stars. Additionally, the Pearl Cullinan boasted an intricate cabin design featuring 1,351 meticulously crafted mother of pearl pieces. These are just a few notable instances of exceptional customization.
There were a few significant alterations in Rolls-Royce’s collection of vehicles in the previous year. The Wraith coupe and Dawn convertible were both removed from the production line in 2023. However, there was also the introduction of the Spectre EV to the lineup, with the first unit being handed over to a customer in the autumn. Such was the demand for this electric model that the company has already received ample orders to sustain its production until 2025.
Recent leaked images indicate that a refreshed version of the Cullinan is in the works. The changes seem to be minor, specifically focused on subtle adjustments to the front design. However, we can only confirm the details once Rolls-Royce provides more information later this year.
The company has expressed its plans for future growth by seeking to enlarge its factory. The proposed expansion will take place on a piece of land adjacent to the current production site, which is situated near the Goodwood Estate. As stated by Rolls-Royce, “The planned extension will prioritize sustainability and will blend seamlessly with the surrounding area.” We fully support this decision, as we believe that the more Rolls-Royces there are in the world, the greater the benefit.