Pack of Three for Almost $100
Tesla is once again venturing into the adult beverage market with the launch of GigaBier. The pilsner was first unveiled in 2021 by Tesla’s CEO, Elon Musk, and we can only guess why it took a backseat to other, more pressing projects such as building cars. However, the beer is finally here and its slogan is “Brewed for cyborgs, made by humans.”
Tesla has a knack for surprising their fans with unexpected products. The flamethrower, for example, was a shock to many (even though it’s technically a Boring Company product). Then there’s the Tesla-branded tequila whose empty bottles now sell for high prices on eBay. Now GigaBier is joining the conversation, and we’re sure every Tesla enthusiast who owns a Model 3 and an “I love Elon” t-shirt will love it.
In the words of Tesla, the GigaBier is “crafted to pay homage to the 500-year-old German Reinheitsgebot beermaking tradition while taking its form from the iconic Cybertruck. Enjoy this limited edition pilsner-style beer brewed in Berlin with our exclusive strain of Cyberhops, boasting notes of citrus, bergamot, and sweet fruit. Each bottle is adorned with a seamless gloss black sleeve and a glow-in-the-dark Giga watermark. Prost!”
This pricey brew, clocking in at €89 ($97) for a three-pack, looks a bit like a Cybertruck if you squint. Still, stainless steel probably would have made more sense for the container. Nonetheless, it has a polished appearance and the phosphorescent Giga logo is a fun gimmick.
When it comes to the taste, it’s tough to say; this 5% abv beer incorporates “Cyberhops”, so it’s hard to predict. If we go off the tequila reviews, we can assume the beer won’t be anything special, and probably not worth the cost. But, who knows? Maybe it will pleasantly surprise those who buy it.
The kicker is that this article is being marketed by Tesla Europe, so for the present, unfortunately, US shoppers can’t buy it.
We can surmise that the GigaBier will most likely be produced at low quantities on purpose, which is comparable to the Cybertruck. Keeping numbers of the product low makes it all more desirable, and by providing an eye-catching beverage with a steep price tag, its probably safe to assume the GigaBier will be an instant hit and sell out promptly.
The reality is that those who are fond of Tesla absolutely lap up these things and the organization is aware of this. If Tesla were to take notice of our pleadings, we would suggest that it should dedicate less energy to developing eye-catching side-show gadgets and instead consider to what extent these types of gimmicks are utilized in its vehicles.
