A harmonious blend of poise and sophistication achieved by the English tuner.
Following its initial appearance at SEMA 2023, the Rolls-Royce Ghost, now known as the Urban, is available for purchase from Urban Automotive (UA). The tuner states that their unique design package, which they have named “Urban,” seamlessly blends together a commanding presence with subtle sophistication.
Drawing inspiration from the iconic Rolls-Royce Cullinan UA introduced in 2022, the latest addition to the brand’s repertoire builds upon its predecessor’s triumphs. Taking cues from the design language used in the Cullinan UA, this new car is a testimony to the brand’s ability to create timeless designs that transcend beyond a single model. Despite the impressive compatibility of the UA’s design language with both applications, it would be incorrect to label the company as short-lived or unreliable. In fact, they are dedicated to studying and adapting to automotive trends, as confirmed by the owner and head of design at UA who predicts that flat-face wheels and vivid interior designs will be all the rage amongst tuners in 2024. This forecast is sure to have Mansory, known for their expertise in customizing high-end vehicles, enthused – even if it means resorting to unconventional methods like using smurf skin for interior renovations.
Let us now redirect our focus to the Ghost and its numerous enhancements, which can likely also be implemented on the Phantom and Spectre.
The internal staff collaborates on Urban’s entire range of designs, aiming to enhance and complement the original car’s aesthetic. The components are also meticulously crafted in-house at UA’s headquarters in Milton Keynes. Their execution of this project was spot-on, as this striking automotive noir piece speaks for itself.
The range of exterior upgrades consists of a front bumper made with carbon fiber, a two-part overlay in striking visual carbon fiber for the front bumper trim, integrated daytime running lights, and a front bumper splitter in raw carbon fiber. The back of the car features a rear carbon fiber bumper, diffuser, and lip spoiler, as well as milled billet aluminum exhaust finishers. Additionally, an Urban Icon badge can be found on the rear tailgate of the vehicle.
Urban offers the option to select 22- or 24-inch custom-made Vossen forged wheels. The inclusion of 24-inch wheels aligns with Urban’s anticipation that flat-faced wheels will become popular by 2024.
It is possible to upgrade a Milltek Sport performance exhaust as an additional option. According to UA, this modification unlocks the full potential of the Ghost’s V12 engine and offers a more enhanced soundtrack. Although Urban did not specify any increase in horsepower, that is not the main reason for owning a Rolls-Royce. The 6.75-liter twin-turbo V12 generates 563 horsepower and 627 lb-ft of torque, which is sufficient. Even though the Ghost Black Badge boasts 592 hp and 664 lb-ft of torque, it still cannot compete with the less powerful BMW i7 M70.
According to UA, they possess a catalogue containing more than 40 distinct parts and specialize in creating aftermarket merchandise for various luxury car brands such as Land Rover, Bentley, Mercedes-Benz, Lamborghini, Audi, VW, and even Tesla.
The purchase records are currently available, yet no specific cost information is listed on the website. In all honesty, if you need to inquire about the price, the Rolls-Royce Ghost that has been transformed by Urban is most likely beyond your financial means.