1500 (RAM) RED Edition: Built for a Special Purpose

RAM(RED) Launch: Combatting AIDS and Health Crises

Ram has debuted a unique, special version for Europe known as the RAMRED Edition. This name might seem strange, yet it becomes logical when you take into consideration that this is no ordinary cash-grabbing restricted issue. Introducing the vehicle was done in partnership with (RED), a group collaborating with major corporations throughout the planet to raise awareness concerning the AIDS crisis and other medical problems.

So, how does this modified Ram 1500 differ from others? To begin with, its exterior has been enhanced by giving it a blacked-out look which includes darkened surrounding grilles, black headlight surrounds, tinted mirror caps, window outlines, exhaust tubes and many more. Furthermore, to complete the full dark effect, 22-inch aluminum wheels have also been included.

The only hint of vibrancy you’ll see on the outside is the red-painted Ram symbol on the radiator grille as well as the distinctive (RAM)RED lettering on the bonnet.

Climb in and you’ll find that the cabin has been a top-notch design. Jet black, heavily cushioned bucket seating finished with high grade leather offers a truly exclusive look. As well as the eye-catching (RED) logo, there is an abundance of additional sumptuous extras – however, Ram Europe sadly haven’t released any photographs of the interior yet.

Exceptional RED Edition models are powered by a reliable 5.7L Hemi V8 engine incorporating the 48V mild-hybrid eTorque technology. This setup provides a sensational 395 horsepower and 410 lb-ft of torque, enabling the vehicle to conquer nearly any challenge. In addition, the hybrid component gives an advantageous bump in torque.

“Ram is honoured to be part of this partnership. The Ram 1500 Limited (RAM)RED Edition is a symbol of this meaningful venture, and this European alliance with (RED) is something our brand holds in high regard,” Domenico Gostoli, Head of Ram & Dodge Brands, Enlarged Europe, declared.

Ram has rolled out a fresh limited edition and intends to orchestrate native events for its European devotees across the continent. The internationally acclaimed manufacturer is promoted and controlled by AEC and KWA who are Ram’s official proxies in Europe.

Stellantis has formerly worked in tandem with (RED), introducing special versions of many vehicles, including the Jeep Compass, Renegade, Fiat 500, and Ram 1500. At that time, such firm owned marques were the pioneers among automotive manufacturers to collaborate with the philanthropic collective.

Ram has certainly made a reputation for themselves with issuing exclusive 1500 series models, having already released a range of ‘For Service’ models before now. These tributes to first responders in the U.S. are exemplified by their Emergency Medical Services Edition released recently. This is further supplanted by their specially-crafted pickup trucks commemorating firefighters and members of the military.


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