2024 Toyota Prius Prime: Still Great Value

Price Increase with No Changes

Last year saw the launch of the sleeker, revamped Toyota Prius to the market. Its interior exuded luxury and opulence whilst low-grade sports cars were left in its wake when it came to speed; for a further boost in that department, opt for the Prius Prime plug-in hybrid variant. Albeit with a slight rise in pricing, the MY2024 edition still offers an abundance of noteworthy features at an affordable cost. Let us explore what this better-value version has to present.

Begging with the 2024 Prius Prime MSRP, the SE variant at the base level and mid-spec XSE are now costing $32,675 and $35,925 respectively, representing just a minor boost of $325 on the previous year’s model. The top-end XSE Premium is batters up with an extra $200 since before, meaning buyers are looking at a fee of $39,370. All figures given exclude Toyota’s delivery charges, which is currently $1,095.

Nobody is delighted with price boosts, yet the Prius Prime has only a minor price increment. It could have been far more palpable – simply query BMW patrons.

As anticipated, the Prius Prime of 2024 carries on untouched. The SE rendition comes complete with 17-inchers and streamlined wheel covers, an 8-inch screen, and front seats adjustable in six directions decked out in black fabric with brighter red highlights. As well, the lower trim features a heating and leather-edged steering wheel, rain-sensing wipers, and 6 USB-C ports, among other items.

Upgrade to the XSE and you’ll get all the perks from the SE, plus some additional bells and whistles. Give your ride a classy touch with nineteen-inch rims, a wireless cell-phone charger, and front and rear parking sensors. The interior is complemented by SofTex faux leather seating with eight-way driver adjustability plus heated seats. You can also choose to add an optional fixed glass roof, 12.3-inch digital touchscreen, and a digital key.

Considering this, does it merit investing the additional money in the XSE Deluxe? While a more costly investment, the range of high-grade components and features may be worth it. Taking into account all possible aspects, the decision ultimately lies with the consumer if they want to splurge on the XSE Premium.

If you desire those extra extras, then the XSE Premium is for you. It features all the features of both the SE and the XSE and it goes beyond them by having an 8 speaker JBL premium stereo system, a 12.3″ touchscreen presentation, a fixed window roofing, and warmed/ventilated front chairs. The driver’s chair has a handy memory setting, while at the same time the liftback itself obtains power control.

An attractive feature of the XSE Premium is its 185W rooftop solar panel, allowing the automobile to top up its battery when positioned in the sunlight. On the downside, however, both the XSE and XSE Premium have a relatively short electric range, with the SE reaching an approximate 44 miles on battery power, and the upper trim only supplying 39 miles.

As a prompt, the Prius Prime is backed by a 2 liter engine in conjunction with 150 horses under the hood. This is bolstered by an electric motor serving 161 horsepower, coalescing to form a total of 220 hp. The 24 ‘Prime is anticipated to be released to Toyota dealers come autumn 2023.


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