2025 Brings Early Detroit Auto Show Revival

Automaker Participation at Annual Event Decreases Due to Pandemic Impact in September Dates

As of 1/11/2024, we have received confirmation that the North American International Auto Show is back on track to take place in its traditional January slot in 2025. The event is set to run from January 10th to the 20th. Unfortunately, there will be no show held in 2024.

Rod Alberts, the executive director of the Detroit Auto Show and Detroit Auto Dealers Association, released a statement to Motor1 stating the following:

In the world of automobiles, a new year used to kick off with all eyes on Detroit for the latest cars and industry developments. The North American International Show was a highly anticipated event in January and, after a brief shift to late summer, there are plans to bring back a winter showcase starting next year.

According to Fox2 Detroit, there are “sources” claiming that the show will be returning to its original January timeslot, and this has been confirmed by show officials for the year 2025. However, for the year 2024, Fox2 reports that the show will still be held in mid-September, but the organization has not yet confirmed any plans for this year.

The modest Motor Bella gathering held outdoors in 2021 and the elaborate industry events planned for Detroit in the following two years did not attract a significant number of car manufacturers. In contrast to pre-pandemic exhibitions that were filled with highly-anticipated reveals of cutting-edge concepts and fresh vehicle models, the main highlight during these shows were the introduction of the 2022 Mustang’s seventh edition and a few minor updates for 2023 models.

Returning to January may present a new issue. The Consumer Electronics Show (CES) in Las Vegas has emerged as a sought-after location for car companies to reveal their latest innovations, making it a compelling choice for launch events. It is thought that the move to September was intended to lessen this competition, but this timing also clashes with the IAA Munich, a major auto show held later in the month in Germany.

Source: Detroit Auto Show