BMW Unveils iDrive 9: Innovations in Gaming, Video, and Augmented Reality at CES

BMW’s cutting-edge OS offers diverse in-car applications.

At the upcoming 2024 Consumer Electronics Show (CES), BMW will be showcasing a variety of innovative technological advancements. These include enhanced streaming and gaming capabilities for their current models, augmented reality features, a cutting-edge voice assistant, and the introduction of remote-operable valet parking.BMW’s presence at CES is highly anticipated and their latest developments are certain to impress car enthusiasts. With the addition of new streaming and gaming functions, drivers will have even more entertainment options while on the road. This feature is sure to appeal to tech-savvy individuals who are constantly looking for new ways to stay connected and entertained.Moreover, BMW is venturing into the realm of augmented reality, which is expected to revolutionize the driving experience. This technology will provide drivers with real-time information about their surroundings, such as traffic conditions and road closures, making for a safer and more efficient journey.Another exciting development by BMW is their new voice assistant. This intelligent system will allow drivers to control various aspects of their car with simple voice commands, making it easier and safer to access important features while driving. It is also designed to learn and adapt to the driver’s preferences, creating a personalized experience.And that’s not all – BMW is also introducing remote-controlled valet parking. This feature will allow

For individuals who have enrolled in BMW Digital Premium and possess vehicles equipped with Operating System 9, there is an abundance of applications available. These include exciting games that can be played using specialized gaming controllers. This year’s CES event presents a perfect opportunity for attendees to try out this feature, as they can partake in the thrilling Beach Buggy Racing 2 in a two-player split-screen format. Although this feature will be included in an update later this year, BMW owners can still enjoy gaming by using the AirConsole app in the meantime.

Owners of BMW vehicles equipped with OS 8.5 and ConnectedDrive Professional, or OS 9 and BMW Digital Premium, can now enjoy video content directly on their infotainment display. This feature builds upon the existing Theater Screen and Amazon Fire TV setup present in the newest 7 Series. With this upgrade, users have access to a vast array of streaming options, including both on-demand and live content like sports.

At the exhibition, the XREAL Air 2 augmented reality glasses are showcased, as BMW plans to demonstrate “the seamless integration of navigation and hazard information, points of interest, and entertainment content into the actual environment.” If this may seem reminiscent of a scene from a science fiction movie, BMW reassures that they will not impose this technology on individuals.

BMW is utilizing its CES exhibit to demonstrate the advancements of the Intelligent Personal Assistant through the integration of artificial intelligence and the Amazon Alexa Large Language Model. This is a priority for BMW to implement in the near future, and once they have confirmed that this type of AI can guarantee customer confidentiality and security, individuals will have the ability to inquire through their voice-activated infotainment systems and receive more natural, conversational responses. As the year 2024 progresses, over-the-air updates will enhance the functionality of the current Intelligent Personal Assistant with OS 9, and it is likely that the complete implementation of the Amazon technology will be achieved within this year.

Valeo and a collaboration project have come together with the goal of introducing advanced Level 4 automated valet parking in the near future. For those attending CES 2024, they will have the opportunity to personally test out remote-controlled driving with the use of a BMW iX vehicle.

While BMW’s color-changing E Ink from CES 2022 may have stolen the show, there are other announcements that might not be as thrilling but will still have a significant impact on the cars we drive in the near future. Whether this impact will be positive or negative remains to be seen.

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