Is Time Running Out?
Christine Feuell, the CEO of the Chrysler Company, declared confidently that the Pacifica minivan is about to receive a mid-cycle update, according to reports from Automotive News.
Feuell informed reporters that Chrysler would “be carrying out a refresh on the Pacifica, and it would be more than just a moderate refresh. It will be quite substantial. I’m not at liberty to say when that will be released. It will be some time after we launch the first new [Chrysler] BEV product,” she stated.
Stellantis, the parent company of Chrysler, aims to bring their first electric vehicle out in 2025. Drawing design cues from the Airflow, the compact crossover will be based on the SLTA Large platform and set the precedent as the first electric car with a Chrysler emblem.
Back in the beginning of 2020, Feuell noted that the current Chrysler Pacifica (Hybrid variant especially) will “persevere through the end of the decade”, suggesting that the standard Internal Combustion Engine-powered model will be discontinued when the mid-cycle refresh is rolled out.
It’s vital to be conscious of the recent remodeling of the Chrysler Pacifica minivan for 2021, although competing models have brought certain deficiencies to light. To remain relevant in the segment it made famous, Chrysler will have to go all in. We don’t just anticipate triflingly curved headlamps and some chrome – we could possibly see brand new engines, completely changed interior with more space and comfort, greater proficiency, performance, and improved fineness.
We can anticipate the newly remodeled Pacifica to be released by the end of 2025 or 2026, according to Feuell. He also states that Chrysler will be a “one-product brand for around a year” due to the discontinuation of the Chrysler 300, which had been manufactured for more than ten years.
In the past, Chrysler’s CEO has indicated that an entirely renewed electric Pacifica may become available toward the close of the decade. This potential model would be constructed upon the STLA Large platform.
Despite its popularity amongst families, automotive experts opine that more than a mere facelift is necessary to stand up to present-day rivals. Contrary to what some may assume, these opponents include not only minivan options, but also current choice of SUV and crossover models.
“Unfortunately, that market is shrinking,” lamented Sam Fiorani, Vice President of Global Vehicle Forecasting at AutoForecast Solutions. “Volume itself is likely to stay the same for the next five to eight years. But it’s facing competition from three-row crossovers, which are becoming increasingly popular, and with larger two-row crossovers being phased out, the volume is being transferred to three-row crossovers. Thus, we are seeing minivan market share decrease.”
“Affordability is indeed a barrier to minivan ownership,” Feuell admits. “That’s why we’re doing our best to find the right balance between pricing, incentives, and promotions to make the monthly payment as attractive as possible.”
Can a facelift give the Pacifica another chance? Is it too little, too late for this prospective comeback?
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