Electric Truck Manufacturer Closes Doors After Hummer EV Camper Project

EarthCruiser ceases operations on April 25.

Raise a glass for EarthCruiser. The organization from Oregon that manufactured a limited selection of adventurous vehicles has officially closed its doors. In an announcement on EarthCruiser’s website, the company revealed that its final day of operation was Thursday, April 25th.

EarthCruiser cited shifts in the market and economic conditions as the primary reasons for its decision to shut down.

“Our journey over the past years has been extraordinary,” said Lance Gillies, EarthCruiser CIO and founder. “We are incredibly grateful to our loyal customers, dedicated employees, and industry partners for their support and trust in our brand. Although this decision marks the end of an era, we are proud of our legacy and impact on the world of travel, automotive innovation, and overlanding. We hope our vehicles, our customers, and their stories will continue to inspire the adventurous spirit in all of us.”

EarthCruiser was established in 2008, specializing in camper conversions for different types of vehicles. The most affordable option was the Terranova, priced at $350,000 and constructed on either a Ford Super Duty or Ram 3500 one-ton pickup truck base. At a starting cost of $595,000, EarthCruiser offered the single-cab FX or dual-cab EXP models, both using a four-wheel-drive Isuzu platform with V-8 engine power.

In August 2023, the GMC Hummer EV EarthCruiser was unveiled. It featured a carbon-fiber camper shell with a roof that can be operated with power, providing standing room and a full-size bed inside. Additionally, it included a compact kitchen and shower for the off-road EV, which was powered by a 605-watt solar system and a 6-kilowatt-hour battery. Equipped with large tanks for fresh and gray water, EarthCruiser claimed that it could support off-grid living for up to seven days.

The GMC Hummer EV EarthCruiser was scheduled to start deliveries this summer, but that plan has been derailed. A spokesperson for EarthCruiser confirmed that only one prototype of the vehicle was manufactured and has since been purchased. Despite no production models being completed, the company is willing to offer the design as part of their asset liquidation to potential buyers.

Source: EarthCruiser