Experience Emotion: View Kia’s Super Bowl Ad Without Shedding Tears

A Heart-Wrenching Tale: Guaranteed to Make You Cry

Prepare for an emotional rollercoaster during this year’s Super Bowl, as Kia’s latest commercial, Perfect 10, will surely tug at your heartstrings. The ad highlights the new Kia EV9, a three-row electric SUV, and begins with a talented young figure skater wowing the audience with her moves.As the skater gracefully glides across the ice, we are taken on a journey of her personal growth and determination. From her humble beginnings as a child practicing on a frozen pond to becoming a professional performer showcasing her skills in front of a packed stadium, the ad captures the essence of hard work and perseverance.But what makes this commercial truly special is its heartfelt message about family. As the skater takes her final bow, we see her parents watching proudly from the sidelines, their faces full of pride and emotion. It is a beautiful reminder that behind every success story, there is a supportive and loving family.The ad also showcases the impressive features of the Kia EV9, with its spacious three-row design and zero-emission electric capabilities. It seamlessly incorporates the car’s sleek design and advanced technology into the heartwarming story of the skater’s journey.Be prepared to shed tears of joy and be inspired by Kia’s Perfect 10 commercial during this

Despite her captivating performance that earns praise from the audience, she glances over to find a vacant seat beside her father. Disheartened, he devises a scheme to uplift her mood. Behind the steering wheel of his 2024 EV9, he skillfully maneuvers through snowy mountain routes and difficult country lanes, with the sleek electric SUV handling every obstacle flawlessly.

The Kia pulled up to a remote cabin in the countryside, surrounded by snow-covered trees and a tranquil frozen pond – an ideal setting for an unexpected ice skating performance. Inside the cabin, her grandfather greeted her, seated comfortably in a wheelchair.As she stepped out of the car, Kia’s eyes lit up with delight at the thought of being able to dance gracefully on the glimmering ice. The winter wonderland before her seemed like the perfect stage for her impromptu figure skating routine. Despite her grandfather’s condition, she knew he wouldn’t want to miss this magical moment.With a mischievous grin, Kia grabbed her skates and headed towards the pond, eager to show off her skills. Her grandfather watched with pride as she effortlessly glided across the ice, her movements fluid and graceful. The peaceful surroundings only added to the enchantment of the performance.As the snow continued to fall softly, Kia twirled and spun, lost in the joy and freedom of skating. Her grandfather clapped and cheered, his admiration evident in his beaming smile. In that moment, nothing else mattered to Kia except the pure pleasure of sharing this precious moment with her grandfather.As the sun began to set, they both made their way back to the cozy cabin,

Perfect 10: The Kia big game commercial featuring the 2024 Kia EV9

Utilizing the EV9’s Car Load function, the dad is able to fuel a sizable speaker and sparkling fairy lights that he arranged for the spontaneous show. The little girl delivers a mesmerizing show for her grandpa, who observes from a neighboring window with tears welling up in his eyes. As she nears the end of her routine, her number one supporter traces a flawless ’10’ on the foggy glass. The commercial is accompanied by Cat Power and Coldplay’s track “Wish I Was Here.”

According to Russell Wager, vice president of marketing at Kia America, the Kia EV9 is unlike any electric vehicle you’ve ever seen. And with our upcoming campaign “Perfect 10”, we plan to showcase our revolutionary three-row EV SUV to over 100 million individuals through a heartwarming tale about the strength we all possess within us – the ability to bring a smile to someone’s face.

Kia’s 2023 Super Bowl commercial, featuring the Telluride and a frustrated father on a search for his baby’s pacifier, provided a comedic approach unlike Perfect 10, which takes a different route. Automakers frequently aim for an emotional response; Chevrolet’s most recent holiday advertisement was particularly heart-wrenching.

Are you captivated by the EV9? The introductory cost for the basic Light RWD starts at $54,900. The top-of-the-line GT-Line AWD goes up to $73,900. An even more athletic GT model is anticipated to debut in the near future and will come with a higher price point. Boasting a range of 304 miles per charge, this three-row SUV should offer enough practicality for the majority of individuals.

Kia plans to broadcast different versions of Perfect 10 on a variety of platforms, such as digital and social media, with lengths of 30, 15, and 6 seconds.


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