Ford RS200 Logo Teases Execution of Pledge

Ford RS200: A Possible Comeback on the Horizon?

Ford has officially trademarked a renowned name from its historical archives, suggesting the possibility of an extraordinary release. As reported by AutoGuide, the American car manufacturer has registered trademarks for both “RS200” and “Ford RS200” with the European Union Intellectual Property Office. The question arises, what is the motivation behind Ford’s decision to revive a cherished name from its past?

Ford’s European design head, Murat Gueler, shared in 2021 that the company has plans to revive past monikers for their upcoming vehicles. The recent acquisition of this trademark could be the initial move towards achieving this goal. By drawing a connection between a new model and the brand’s history, Ford aims to evoke nostalgia and promote its diverse and illustrious background.

The RS200 stands out as one of the most prominent vehicles produced by the company. It was created to reign supreme in Group B rallying, and its status as a unique and specialized mid-engine car has made it a highly coveted model among collectors.

With only 200 units available, these coveted cars are currently selling for prices as high as $500,000. It’s no surprise then that Ford has decided to bring back the name, but how exactly will they utilize it?

There are a variety of potential options on the horizon. One particularly noteworthy one is the speculation that Ford intends to add a fresh compact sports car to their lineup, which would be available alongside the iconic Mustang GT. This new model could possibly have an off-road emphasis, similar to the recently unveiled Mustang Mach-E Rally edition, or it may venture in the opposite direction as a limited-production supercar (although this niche is already occupied by the Mustang GTD).

Is its production limited to only 200 units like its predecessor? If that’s the case, it would be considered a costly collectible for affluent enthusiasts. However, if it’s equipped with electric technology, there is potential for a larger scale production.

Although car enthusiasts tend to favor a traditional gas engine, the Mach-E GT Performance Edition boasts an impressive drivetrain boasting 480 horsepower and 634 lb-ft of torque, ensuring exceptional performance.

It is possible that the designation RS200 may be saved for a particular level of trim or limited edition. Some time ago, speculation in the automobile community speculated that Ford would introduce a two-door variation of the Mustang Mach-E by 2026. If this comes to pass, it is likely to be marketed as a more athletic alternative and the RS200 emblem would be a fitting addition, particularly if it is designed for off-road capabilities. However, devoted Ford fans may not welcome the esteemed RS200 badge being used on a crossover.

It is important to acknowledge the possibility that Ford may use the iconic Mustang name for their upcoming electric crossover. It would be incorrect to assume that this will not occur. Therefore, let us keep in mind that the Mustang name may indeed be used for the electric crossover by Ford.

The brand continues to be present in the world of rally, as evidenced by their participation with an M-Sport Ford Puma Hybrid Rally1 vehicle in the WRC. There may even be a chance for the regular Puma crossover to receive a commemorative RS200 version in honor of Ford’s role in this competitive realm.

Our ultimate (and regrettably, most probable) conjecture is that Ford is merely safeguarding the name from being used by other corporations in the future.

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