Jeep Renegade Discontinued After Poor Sales

Farewell to a Fading Classic

Come the 2024 model year, Jeep will no longer offer the Renegade subcompact crossover SUV in U.S. and Canadian markets. Instead, the Compass will assume that role as the least expensive option of the marque. A rep for the company confirmed the news.

According to a statement by Jeep to Automotive News, the company is dropping the Renegade in order to “focus its resources on SUV segments in North America that continue to grow.” This decision comes as the Renegade has seen a decrease in sales volume. Reportedly, the Renegade had its best year in 2016 with 106,606 units sold, but this number has since dropped to 27,549 units sold in 2022.

The disastrous sales outcomes of the Renegade were manifestly shown by the ineffectiveness of numerous dealerships to liquidate their stocks. This was particularly pronounced with an enormous Market Day Supply of 753, pointing to the dismaying need for vendors to spend 753 days in order to fully sell all their Renegade items.

The relatively inexpensive Jeep SUV was treated to a lackluster facelift this past February when the Renegade Upland came out. This model was equipped with 4×4 as the default, an eye-catching hue of yellow, and a few upgrades in the interior, but these changes were insufficient for the Renegade to remain competitive on the U.S. market.

Jeep is now concentrating on electric vehicles. The first two being the Recon and Wagoneer S will not, however, be able to displace the Renegade. Before that takes place however, the Compass will be taking its role as the company’s lowest priced option with a base cost of $28,400 for its Sport version. This is merely a bit more than the Latitude- the most budget-friendly Renegade with a price tag of $27,850.

Despite the discontinuation of the Jeep Renegade in the United States, the iconic nameplate is not being completely abandoned. The subcompact crossover SUV will still be available in Mexico, Europe, South America, and the Asia Pacific markets, where Jeep has referred to the Renegade as “core to our business.” Consequently, customers in these regions will still be able to purchase the beloved model.

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