Kia Design Chief Signals End of SUV Era

Post-SUV — What is it? Station Wagon?

Karim Habib, the design boss of Kia, has recently been queried by Autocar regarding the future of SUVs. He declared to the British magazine that “the post-SUV is coming”. According to Habib, the current craze for SUVs may have been sparked by the boredom of MPV customers, and now it appears that buyers are experiencing the same with SUVs. Other than a changing consumer base, the increased emphasis on aerodynamic effectiveness is making designers reevaluate the concept of a tall, two-box vehicle that rarely goes off-road.

“SUVs were perhaps a response to people driving [MPVs] and feeling fatigued by them,” remarked Habib, continuing on to state that Kia “will experiment with various ideas. I do believe there are more efficient ways of utilizing space.”

This statement mirrors the opinion of numerous vehicle manufacturers believing that adoration for Sport Utility Vehicles could be declining. SUVs no longer signify luxury, and alternative body types may even surpass them – potentially causing Bugatti and Rimac to spurn such designs for the next ten years.

There are several perks of vehicles which have a lower profile compared to Sports Utility Vehicles (SUVs), however the majority of customers simply stick with what’s popular. Genesis is a clear anomaly, acknowledging that plenty of individuals still require a three-box motor vehicle that is more squat. Additionally, Volvo noted that they are looking into the concept of reviving the station wagon. In the future, cars do not need to be crowded by transmission tunnels and other customary system components, consequently allowing for the same level of suppleness and ease as an SUV, but without any of its problems.

Reports indicated that, even though SUVs and crossovers have been the most popular type of automobile for some time, individuals are now turning to smaller cars and diesel engines. Manufacturers are beginning to anticipate a heightened demand for non-SUVs as buyers shift as well. In earlier times last month, it was disclosed that the inclination for SUVs and crossovers amongst fresh vehicle purchasers began to fall for the very first time in the last twenty years. Surveys pointed out that, while SUVs and crossovers were the must-have vehicles not long ago, people are now commencing to prefer smaller cars and diesel engines.

Kia is by no means forsaking SUVs or crossovers; they are instead investigating other forms of motor vehicle. Therefore, is Kia constructing a station wagon or some other automobile?

“I personally believe that you can do really cool vans,” said Habib, pointing to the Carnival as an example of a traditional van that still looks quite “cool” and “desirable.” But does this mean that vans are the way forward after SUVs? Not necessarily.

“It’s essential that technological advancement be evident,” Habib declared. “If the SUV fails to demonstrate that, it won’t make it. But if we can devise SUVs that genuinely appear to be progressing, I think they will endure.”

It appears that designers are uncertain of what prospective buyers will demand precisely. Nevertheless, there is a reawakened enthusiasm for cars that don’t have superfluous lift-ups and the newest design freedoms create an option to bundle performance, roominess, range and ease in tighter contingencies. Unless SUVs demonstrate superior advantages, then vehicles with lower roofs could become their substitutes.

Back in the day, our grandparents cruised around in station wagons; our parents favored MPVs; but today, we often climb behind the wheel of an SUV or crossover. Is it time to take a full circle – and return to the classic station wagon? We certainly consider that an intelligent option.

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