Miata Sales Increase Dramatically in 2023

2023 Mazda MX-5 Sales Up 45.4%: Softtops Rise 78%

Despite the predominance of pickups and sport utility vehicles, tinier sports cars still remain a steady force. As an exemplar, Mazda recently declared its 2023 statistics, with the MX-5 Miata remarkably thriving with a remarkable 45.4% boost in sales year-on-year.

Altogether, Mazda sold 8,973 Miatas in the United States in 2023. Examining the numbers more specifically, the sales of the MX-5 roadster and the hardtop RF demonstrate that the roadster is the preferred choice, with 4,591 units being purchased last year – a remarkable surge of 77.4 percent compared to 2022. Similarly, 4,382 hardtops were purchased over the same period, making for an almost equal split between the two body types. This stark variation stands out when comparing it to the prior year, where the RF was outsold by its roadster counterpart by close 1,000 cars – 3,583 to 2,588. All in all, this hints at the fact that many people value having the capacity to bask in the sunshine from their Miatas as they drive.

A discernible jump in Mazda Miata purchases contribute to an annual growth of 23.3% in the automaker’s total sales. As anticipated, Sport Utility Vehicles (SUVs) take the driver’s seat with 153,808 CX-5s sold and following close behind were 77,075 CX-30 units. Surprisingly, the freshly debuted this year CX-90 fared pretty well; 30,821 models sold since then. However, the Miata intrigued us as it is not a distinct model, made its debut back in 2016 with only two minor tweaks in subsequent years.

The Mazda MX-5 Miata is a beloved vehicle for many, and it looks like that love won’t be fading away any time soon. According to Program Manager Shigeki Saito, the automaker is keen on keeping the current generation active “for as long as possible,” with no set timeline for when production will be phased out. And there’s more ND love to come.

Although far removed from the glory days of first-generation NA Miatas, when US sales would consistently exceed 20,000 annually, the fact that this eight-year-old two-seater had nearly 9,000 new buyers is nothing to scoff at. It closes in on Toyota’s GR86 main rival too; 11,078 were sold in 2023, representing a slight fall of 7.7 percent year over year. So, which one would you go for? Let us know your thoughts in the comments!

If you are seeking further dialogue with regards to Mazda Miata’s transactions and other conversation concerning vehicles, take a look at Motor1’s program, ‘Rambling About Cars’. It offers more detailed information and is available below.

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