N Boss Pushes for Budget EVs with High Performance: Hyundai’s Goal

Hyundai N Chief Aims to Prioritize Affordable and Enjoyable EV Development

According to a recent statement from Hyundai N’s technical consultant, the N division of the automotive company has plans to manufacture electric performance cars at a more accessible price point.This announcement serves as confirmation of their commitment to expanding their electric vehicle (EV) lineup and making it more attainable for consumers. The decision to focus on producing cost-effective electric performance vehicles aligns with Hyundai’s goal of becoming a leader in the EV market. By offering a wider range of affordable options, they hope to attract a broader audience and compete with other established brands in the industry.Hyundai N’s technical expert also emphasized the importance of not compromising on quality or performance when creating these budget-friendly EVs. They plan to maintain the high standards that their N division is known for while still keeping prices reasonable.In addition to expanding their EV lineup, Hyundai N’s advisor mentioned the division’s dedication to innovation and pushing the boundaries when it comes to electric performance technology. This dedication hints at potential advancements and developments that could further solidify their position in the EV market.Concerns about charging infrastructure and limitations of electric vehicles have been prominent obstacles for widespread adoption, but with Hyundai N’s commitment to affordability and innovative technology, these challenges may become less daunting.Overall, the confirmation of Hyundai N’s intention to

When inquired about the possibility of South Korean company offering a more affordable N car, Albert Biermann gave an affirmative response, stating: “Of course, we would like to do that.”

During the Australian debut of the Ioniq 5 N, the ex-chief of Research and Development stated, “[Hyundai N] is closely examining what we have in our arsenal and how we can transform it into an exciting machine. This has been a rigorous process for quite some time because, to me, the top priority is to create a compact and reasonably-priced [electric] N car.”

Despite its attractive starting cost, the Elantra N, which runs on traditional gasoline, may not be as enticing to car enthusiasts compared to its electric counterpart, the highly anticipated Ioniq 5 N. With an estimated manufacturer’s suggested retail price of over $60,000, the Ioniq 5 N will likely be out of reach for many enthusiasts. This high cost may be attributed to the limitations imposed by Hyundai N due to the company’s larger structure and operations.

Hyundai N manufactures its cars by utilizing already established models and platforms. In the absence of a budget-friendly electric vehicle within Hyundai’s lineup, there is no basis for N division to develop upon. That being said, the i20 N and i30 N versions, which are more compact in size, cater to customers seeking relatively economical N models (albeit ones powered by internal combustion engines) outside of the US. It should be mentioned that these vehicles were discontinued in Europe, as the brand has prioritized producing electric models.

According to Biermann, a concept showcasing a small-performance electric vehicle may be in the works. “We need this smaller segment N car, and for the rest of my term with the Hyundai Motor Group, this is my absolute priority number 1 to come up with a concept for a car or two cars,” he stated. He also emphasized the importance of delivering the same level of fun or even higher level of driving enjoyment in a more affordable segment with the true N car.

The Ioniq 6 N has been previously revealed as the RN22e concept, but has yet to be fully realized.

Hyundai has shown keen interest in developing a compact and cost-effective electric car, however, we doubt that the planned Casper EV would be eligible for the N treatment.

Although the current lineup of electric vehicles from the automaker is based on the e-GMP platform, upcoming models will make use of the advanced Integrated Modular Architecture (IMA). This new platform is set to be utilized for 31 upcoming models across Hyundai, Genesis, and Kia. It is hoped that some of these vehicles will bear the prestigious N badge. According to the South Korean brand, the IMA will feature unified batteries and motors, which is expected to result in lower production costs. The debut of this architecture has been announced by Hyundai to take place sometime in 2025.

It should be noted that the corporation has announced its plans to potentially introduce a battery-powered version of the next-generation Kona N. With proper pricing strategies in place, Hyundai may kick off a trend of providing consumers with cost-effective and thrilling electric performance vehicles.