Launching a Brand: 5 New Cars Ready to Go
Torino-based hypercar brand, Laffite Automobili, is determined to grab a spot of its own in the competitive Italian arena of top-of-the-line vehicles. They plan to make their grand entrance into the market come May 2023 with no fewer than five electrically-powered hypercars. True enough, previously launched brands have only released one or two cars before – Gordon Murray Automotive and Rimac Automobili as well – yet, making such a tremendous start like this is unsurpassed.
The individual spearheading Laffite is Bruno Laffite, a highly-skilled race car driver and nephew of Jacques Laffite, an iconic Formula 1 participant in the 1980s. Alongside his partner, Mr. Laffite started up the firm Laffite Supercars; their production of the mighty X-Road all-terrain supercar which boasted a powerful 700-horsepower engine speaks volumes regarding this man’s resolute attitude and determination to succeed.
The X-Road came furnished with a V8 engine, but there was also an expenditure of over $500,000 for a completely electric adaptation available. This was a powerful motor vehicle intended for non-conventional use well before Lamborghini presented the Huracan Sterrato, displaying Bruno’s anticipation.
No exact details were revealed about the hypercars yet, but we do know that three models will be available, each in its own segment. Two of these will be “completely innovative in the automotive industry”, while the other two are described as “evolutions”. Unfortunately, the specifics of these models remain a mystery.
In the preview snap, at least one of the hypercars appears to be sufficiently tall for it to be described as an SUV – or better yet, an ultra-super SUV. All the cars feature the same glowing pattern and mainly have curved figures. The vehicle in the center quarter section (above) looks more than anything like a super car, with a cramped cockpit probably intended just for two travellers. It is similar to the Rimac Nevera competitor, although that car owns over 1,900kw, so Laffite will require something special to compete.
Jean Laffite has put together a remarkable group of experts to develop an expansive line of performance-oriented hypercars. This team of professionals is headed by Giorgetto and Fabrizio Giugiaro, the founders of GFG Style. Their automotive designs are legendary, having delivered timeless classics such as the Lamborghini Gallardo and BMW M1.
The engineering and automotive manufacturing corporation, L.M. Gianetti, is situated in Torino and has signed up to see the fulfillment of Bruno Laffite’s ambitions for a hypercar. In earlier days, it had collaborated with F1, WRC, and GT championship racing teams. The engineering capabilities plus the Giugiaro family’s knack for design appear to make an unbeatable combo.
“My dream has always been to see race cars on the road,” declared Bruno Laffite, pictured alongside Fabrizio Giugiaro. “It took almost a decade of research, hard work and dedication, but I eventually established Laffite Automobili and assembled one of the best teams in the world to realise my ambition.”
“We are truly privileged to be able to pen the first pages of a fresh chapter in the automotive world with Laffite Automobili,” declared Fabrizio Giugiaro. “We have strived to meet Bruno Laffite’s expectations, blending the finest of aesthetics, grace, and perfection into each of the three vehicles.”
Bruno’s prior exposure to the US market, combined with the choice to establish Laffite Automobili right within the vicinity of the Miami Grand Prix, are clear signals that the new hypercars will be launched here in America.
It is anticipated that the initial Laffite models will be given to customers in the wintertime of 2024, and we anticipate with much anticipation witnessing a contest with the Rimac Nevera and Lotus Evija. This challenge should be amongst electric hypercars.
