Experience Volkswagen’s Nostalgic Super Bowl Commercial Journey

Emotional ad prompts immediate purchase of Golf GTI.

Volkswagen of America recently unveiled a shortened version of its highly anticipated Super Bowl ad, An American Love Story, clocking in at two minutes. The advertisement is a special treat for devoted VW enthusiasts as it showcases the company’s 75-year journey in the United States through stunning visuals and captivating imagery.

The footage commences with the initial Type 1 (affectionately known as the Bettle) making its entrance in New York in 1949, a montage of actual and fabricated scenes that capture the Bug’s arrival at the harbor. Its unique design and small frame catch the attention of onlookers as it drives along the road, a sight unfamiliar to Americans at the time. Dutch entrepreneur Ben Pon is credited with introducing the first ever Volkswagen to the country. Little did he realize, but his actions sparked a widespread infatuation that has persisted from the Flower Power age until today, where the Golf GTI reigns supreme among the hot hatch enthusiasts.

An American Love Story | Volkswagen | Big Game Spot (Extended Cut)

The tale of An American Love Story stands as a poignant reminder of Volkswagen’s constant presence in our lives. Through this narrative, we witness the joy and nostalgia of families and friends creating lasting memories within their beloved vehicles, whether it be a timeless Beetle, a group of teenage girls cruising in their Jetta, or passionate car enthusiasts enjoying their lowered and personalized Rabbits.

The two-minute advertisement showcases a variety of cultural references, including clips from beloved films like Herbie Rides Again and Herbie Goes to Monte Carlo, as well as a cameo from The Simpsons. The iconic Herbie franchise captured the hearts of numerous young audiences, introducing them to the thrill of cars and racing. Despite a less successful remake starring Lindsay Lohan, the original series stands as a timeless classic.

Multiple mentions of the Star Wars galaxy can also be found throughout this article, including another cameo from miniature Darth Vader. This pays homage to one of Volkswagen’s renowned Super Bowl commercials, The Force, featuring the 2012 Passat and a child impersonating the notorious antagonist.

Fascinatingly, the most recent advertisement was helmed by Lance Acord, the Emmy Award-winning director behind the aforementioned Passat commercial.

Hop onboard as we take a ride with the Volkswagen ID. Buzz through the bustling city of New York, all while being serenaded by Neil Diamond’s I Am…I Said. Just like its iconic predecessor, the Beetle, this sleek electric van continues to catch attention with its unconventional and eye-catching design.The commercial fades in as the calming sounds of Neil Diamond fill the air, setting the mood for our journey. We watch as the stylish and eco-friendly ID. Buzz navigates the busy streets of New York, effortlessly gliding through traffic without making a sound.Reminiscent of the impact the Beetle had when it first hit the road 75 years ago, the ID. Buzz is still leaving a lasting impression on those who encounter it. With its innovative and modern design, this all-electric van proves that you don’t have to sacrifice style for sustainability.As the commercial comes to an end, we see the ID. Buzz blending in seamlessly with its surroundings, showcasing its versatility and adaptability. And just like Neil Diamond’s famous song, this electric vehicle is here to stay, making a statement with both its looks and its values.

“In the past 75 years, our journey has become an integral part of this nation’s identity, reflecting its essence and development,” stated Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing at Volkswagen America. “Through this brief film, we are not only commemorating our past, but also embracing a future of progress and environmental responsibility… it is our expression of gratitude to America for being a pivotal part of our narrative.”

A compact one-minute edition will be broadcasted on CBS in the third quarter of this upcoming Sunday’s game, and will additionally be shown on Univision.


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