Price Cut on Pickup: Welcomed News
For the initial time since its launch, Ford is now dispensing discounts on their F-150 Lightning Electric Pickup Truck. These rebates bring some much welcomed ease after costs have sky-rocketed since the vehicle’s introductory – with its current beginning estimate of approximately $60,000, which is dramatically over its original opening price tag of under $40,000.
According to CarsDirect, a notification issued to automobile retailers details incentives that may be worth up to $1,500 in certain areas of the U.S. Furthermore, Ford Credit is providing 1.9% annual percentage rate financing for all Lightning trims until October 2nd. Additionally, customers can take advantage of 48-month (2.9%), 60-month (3.9%), 72-month (5.9%), and 84-month (7.9%) financing options.
Amongst Ford’s introductory savings incentives for the Lightning, they are valid up until the end of July and including $500 through Low APR Retail Customer Cash, as well as a higher-valued incentive of Retail Trade Assist equalling $1,000. It is noted by CarsDirect that this deal isn’t offered in all areas; Phoenix offers both deals (earning a total of $1,000), while customers in California can obtain Retail Trade Assist worth $500. If you are located in a Western state, you can also take advantage of the $7,500 tax credit and the $2,000 Clean Vehicle Rebate, amounting to nearly $12,000 in savings altogether.
Shortly afterwards, it was uncovered that Ford presented a $2,500 saving opportunity on the Lightning if orders were completed prior to July’s cutoff. This discount might vary in different areas, potentially decreasing down to around a thousand dollars.
Customers who purchase or lease a Lightning in Atlanta, Cincinnati, Dallas, Houston, New York, or Pittsburgh can take advantage of the maximum savings of $2,500. The launch of additional inventory of the electric vehicle has caused this discount to be available.
Despite the discounts, most of them have not been able to fully ameliorate the drastic price increase experienced since the F-150 Lightning’s debut. Yet this hasn’t stopped sales from skyrocketing: In the second quarter of 2023, figures were up 119% compared to the same timeframe of last year. It has also enabled Ford to gain new customers; indeed, one in two Lightning purchasers are first-time Ford buyers.
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