Porsche Updates: Late 2023 Arrival

Famous Badge: 1952 and Counting

Porsche has just lately unveiled an update to its logo, with only loyal enthusiasts likely to spot the subtleties quickly. Achieving the amended badge took quite a bit of time, as the organization says it took three years to craft the final product. We can examine the current look side-by-side with prior versions which initially appeared in 1952 then were modified in 1954, 1963, 1973, 1994, and 2008.

The revised logo has been unveiled just days before Porsche’s momentous celebration of the 75th anniversary of its first road-approved car, the 356 “No.1” Roadster, on June 8, 1948. This new-ish badge will be appearing on vehicles starting from late this year. A closer inspection reveals the red sections now feature a honeycomb structure, while the brushed metal finish gives it a more elegant appearance.

It bears mentioning that the Zuffenhausen company has not fully eradicated previous emblems, since it is still possible to request them through Porsche Classic. There are some facts about the crest that deserve consideration; including the galloping steed which takes its cue from the coat of arms of Stuttgart, with the black and red colors and the stylized deer antlers simililarly having been inspired by the arms of Württemberg-Hohenzollern.

The initial 1952 pattern was designed by Franz Xaver Reimspieß, with whom is associated the creating of the Volkswagen logo also in 1936. Porsche had commenced vehicle production in 1948 yet it wasn’t until four years later that the emblem appeared. This design was initially added at the termination of 1952 on the circumference of the steering wheel prior to being incorporated into the handle of the 356 Speedster’s hood in November 1954. Moving ahead to 1959, it additionally smiled from the hubcaps.

On June 8, Porsche has promised to “offer a look forward to its vision of the sports car of the future,” leaving us all wondering what exactly we will see. Could it be the redesigned Porsche crest? Or will it be a concept car for the electric 718 Boxster/Cayman replacement, a 911 hybrid, or a hypercar to fill in the void left after the 918 Spyder’s departure? We’ll just have to wait and see!

Source: Porsche