Subaru’s Recently Trademarked Names: A Plea to Not Use Them

What’s with the name Everguide?

Subaru has recently submitted trademark applications for 12 new names to the US Patent and Trademark Office. The applications were specifically for “automobiles and structural parts and fittings therefor.” These names may potentially be utilized for upcoming off-road vehicles, various trim levels, or packages. Additionally, it could also serve as a preventive measure to ensure that these names are not claimed by any other entity.

“Many of them could fit alongside or replace Subaru’s “Wilderness” nameplate,” which is currently utilized for the brand’s toughest models, stated the article. However, the author admits to struggling with understanding some of the other potential names for these vehicles.

Many of these titles seem rather ridiculous, such as Everguide – what does that even mean? The name Viewfinder brings back memories of the popular childhood toy, and both Getaway and Accomplice sound like mainstream action movies directed by Michael Bay.

Highpath, Adventurer, Waypoint, and Trekhunter are definitely superior options. These designations would not seem as unappealing on the rear of a Crosstrek or Outback, at least not any more distasteful than the label Wilderness. Plus, they effortlessly complement Subaru’s rugged and adventurous image.

It remains vague as to what specific purposes the brand intends to assign these names for, or if any of them will ultimately come to fruition. It is common for car manufacturers to register trademarks without employing any of the listed names. Nonetheless, there is always a possibility that in the near future, we may see vehicles such as the BRZ Getaway or the Ascent Viewfinder cruising on the roads.

Source: US Patent And Trademark Office, via AutoGuide


  1. Wow, wonderful weblog layout! How long have you
    been blogging for? you made running a blog look easy.
    The entire look of your website is fantastic, as smartly as
    the content material! You can see similar:
    sklep online and here sklep

  2. Hello there! Do you know if they make any plugins to assist with
    SEO? I’m trying to get my blog to rank for
    some targeted keywords but I’m not seeing very good success.
    If you know of any please share. Kudos! You can read
    similar text here:

  3. Wow, amazing weblog format! How lengthy have you been running a blog for?
    you made blogging look easy. The entire look of your site is excellent, let alone
    the content! You can see similar here prev next and that was wrote by Hope08.

  4. Wow, fantastic blog format! How lengthy have you
    ever been blogging for? you made running a blog glance easy.
    The entire glance of your site is fantastic, as smartly as the content!
    I read similar here prev next and it’s was wrote by Emerson75.

Leave a Reply

Your email address will not be published. Required fields are marked *