Fiat Unveils Unique 6×6 Multipla as Homage to Infamous ‘Ugly’ Design

Fiat Acknowledges Designers Value More than Aesthetics in this Car.

Fiat has unveiled the Multipla 6×6, an exclusive and custom-built model created to honor the progressive aesthetics of the Multipla, while also embracing its distinctive unattractiveness. This limited edition was crafted by Roberto Giolito, the renowned designer behind the iconic 1998 version, who currently serves as Head of Stellantis Heritage, which encompasses notable Italian brands such as Alfa Romeo, Fiat, Lancia, and Abarth.

According to Fiat Classiche, no designer desires to receive criticism that their creation is unappealing. However, the company acknowledges that this is exactly what happened with their model, the Multipla. In fact, they go as far as to state that the Multipla challenges the traditional perception of a designer’s role, which often focuses solely on the visual appeal and aesthetics of a vehicle. In contrast, the modern Fiat 500e prioritizes aesthetics above all else, placing practical considerations in a secondary position.

Why produce a limited edition version? While its appearance may not be attractive, it is definitely ingenious; the Multipla was recognized with prestigious Car of the Year accolades from notable sources such as BBC’s Top Gear program and was even showcased at the Museum of Modern Art back in 1999.

After viewing the initial drawings, you may recall the purpose behind the six characters featured on the doors and seats of the car. The Multipla was intentionally crafted to facilitate lively discussions among all six passengers, while also catering to the unique needs of each individual. It was meant to accommodate a diverse group of occupants who could benefit from the practicality of the Multipla.

Hence, the six caricatures adorning this unique version came into existence. A business executive, a monk, a nonconformist, an adventurer, a youngster envisioning its future as a driver, and a woman venturing out for a night of revelry were all drawn, exemplifying Fiat’s objective of creating a multifunctional automobile capable of fulfilling various needs.

The primary focus of the body’s metal is coated in Turchese Bio, a hue specifically chosen to evoke feelings of vast open areas and the tranquil sea. Meanwhile, the plastic bumpers, rocker panels, and door moldings are adorned in Grey White, a shade that is also present on the wheels. This same Grey White tone is the dominant color inside the cabin, with splashes of dark blue serving as a necessary contrasting element.

The Multipla 6×6 is a member of the Reloaded by Creators lineup, which was introduced in 2018. This initiative aims to revive and moderately alter iconic Stellantis Heritage models before offering them for sale to the public. Despite initial announcements including plans for Alfa Romeo SZ, Lancia Fulvia Coupe Montecarlo, and Spidereuropa Pininfarina transformations, the only released creations thus far have been an Alfa Romeo 8C (which we certainly can’t complain about), a one-of-a-kind Alfa Romeo 4C, a Fiat Panda 4×4, and an Abarth 500.

We can anticipate that a larger number of iconic vehicles will undergo rehabilitation in the future. In the meantime, the only cars currently available for purchase are the Multipla 6×6 and the Panda 4×4.

6 posti x 6 personaggi: Heritage presenta la FIAT Multipla 6x6

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