Fiat Paints 600e Orange, Bids Gray Goodbye

Brand Unveils 600 Crossover: Not Gray on July 4

FIAT | Operation No Grey​

In 2022, a sum of white, black, and gray automobiles accounted for more than two thirds of all newly purchased vehicles in the United States, with gray constituting a bit more than 18 percent of the overall sales. To give a simple representation, roughly every fifth car bought within the US during last year was of this hue yet little did it seem to affect Fiat’s marketing tactics. In result, the iconic Italian manufacturer has declared that they will no longer produce grey autos but instead focus on brighter colors.

The company’s present product portfolio on the European scene – which encompasses the 500, 500 Hybrid, Panda, and Tipo – presents an expansive array of hues. Among them are Gelato white, Sicilia orange, Paprika orange, Passione red, Blu Dipinto di Blu, Italia blue, Venezia blue, Rugiada green, Foresta green, Rose gold and Cinema black – but it appears a supplementary tint could likely be joining the palette.

Advertising Fiat’s new catchphrase – “Italy. Land of Hues. Fiat. Brand of Shades” – is an advertising effort that exhibits the innovative Fiat 600 immersed in a dazzling orange hue. It looks like the corporation desires to present a fresh external tinge for its upcoming crossover, which was somewhat unveiled in a promotional video not long ago. A complete and accepted conclusion is planned for the beginning of July when we will become aware of all about the electronic 600, counting its color choices.

Olivier Francois, CEO of Fiat, has remarked that “colors are now a part of Italy just as much as their vehicles. This is a wonderful way we feel showcases the values and culture of our brand; encouraging folks to live life with enthusiasm and passion. We are also delighted to announce the upcoming presentation of the new all electric Fiat 600e which will be debuted on the Fourth of July. This vehicle could be the perfect solution for families and friends alike.”

According to early data, the Fiat 600 is likely to have the same foundation as the Jeep Avenger. If this assumption proves accurate, then the EV crossover from Italy will be presented with a single-motor setup and provide a maximum power of 154 horses and 191 lb.-ft. of torque. A fuel-driven variation of the Jeep is currently available in Poland, Italy, and Spain running a turbocharged 1.2-liter motor. It is feasible that the Fiat 600 may be furnished with that same engine too.

Source: Fiat